Key Skills

Job Description

About ASUS ASUS is a multinational technology company known for designing and manufacturing industry-leading motherboards, personal computers, monitors, graphics cards, and innovative IT solutions. With more than 5,000 R&D professionals worldwide, ASUS continues to push the boundaries of innovation and design. Inspired by our In Search of Incredible brand spirit, ASUS has been recognized among Fortune’s World’s Most Admired Companies, reflecting our commitment to technological excellence and customer satisfaction. Why Join ASUS This role offers the opportunity to own and grow an important strategic product category within ASUS across the Benelux region. As Product Manager for Consumer PC, Accessories and related solutions, you will play a key role in expanding ASUS’s presence in the consumer electronics and retail market. You will work closely with regional and global teams while building strong relationships across the Benelux partner ecosystem. This position combines product ownership, consumer market strategy, and business development, offering a unique opportunity to influence market growth and partner engagement in a fast-moving technology environment. Role Overview The Product Manager is responsible for driving the commercial success and lifecycle management of the product portfolio across the Benelux region. This role combines product management, retail strategy, and partner-driven business development. The successful candidate will lead go-to-market execution through retailers, e-tailers, and consumer distributors while supporting B2C and omnichannel opportunities across the region. The Product Manager will define product strategy, manage the portfolio lifecycle, drive demand generation, and support sales execution across key accounts and partners. This includes pricing strategy, forecasting, market analysis, and quarterly business reviews. The ideal candidate will have strong knowledge of the Benelux consumer electronics and retail channel, with an established network that can help open doors with partners and customers. This role requires a commercially driven product manager who is comfortable working alongside the sales team to originate opportunities and drive revenue growth. Key Responsibilities Consumer Strategy & Business Development Own commercial growth and revenue performance for Consumer PC, Accessories and related products Develop and execute a regional go-to-market strategy aligned with ASUS regional and global objectives. Identify and develop new business opportunities with retailers, e-tailers, and consumer channel partners. Build and maintain strategic relationships with key distributors and high-potential partners. Support the sales organization in developing and closing key consumer market opportunities. Act as an ASUS ambassador at partner events, industry forums, and customer engagements. Product Ownership & Portfolio Management Own the full product lifecycle, from go-to-market planning through end-of-life transitions. Define product strategies aligned with ASUS regional and global objectives. Manage the product portfolio including pricing, positioning, and promotional strategy. Ensure strong product positioning within the local market. Deliver product roadmap updates and training to internal teams and channel partners. Develop and execute a comprehensive 4P strategy (Product, Price, Place, Promotion) tailored to key e-tailers and retail channels to maximize market impact. Sales Enablement & Go-to-Market Execution Work closely with the sales team to identify, develop, and close strategic opportunities and key accounts across the Benelux region. Actively contribute to business development by originating new opportunities through partners, consumer campaigns, and the retail channel. Lead by example in pipeline generation and partner engagement, supporting the sales team in building and converting opportunities. Develop demand generation initiatives together with ASUS marketing teams to stimulate market adoption and partner pipeline. Enable partners through training, joint activities, and product positioning to drive sell-out success. Support product launches and ensure successful market introduction of new technologies. Reporting & Market Analysis Forecast demand, revenue, and profitability for assigned product categories. Monitor inventory run-rates, channel health, and sell-out performance. Conduct market analysis including competitor benchmarking and industry trends. Present quarterly business reviews and performance updates to regional leadership. Provide insights and recommendations to support regional and global strategic planning. Utilize reports such as GfK, activation report data across CPU, GPU, and price band dimensions for strategic adjustments. Proactively manage inventory run-rates and sell-out performance to optimize stock turnover in the consumer channel Experience 5 years of experience in product management, retail sales, or business development within the IT industry. Strong experience with Consumer PCs, Laptops, and Accessories. Proven ability to drive consumer demand and revenue growth through channel partners. Strong understanding of the Benelux consumer IT channel ecosystem, including major retailers, e-tailers (e.g., Bol.com, Coolblue, MediaMarkt), and distributors. Demonstrated success working with regional markets and multinational organizations. Experience managing complex stakeholder environments and cross-functional teams. Strong commercial and analytical capabilities including forecasting, KPI tracking, and market analysis. Core Competencies Strong commercial mindset and business acumen Product lifecycle management and portfolio planning Channel strategy and partner ecosystem development Financial planning, forecasting, and KPI management Market analysis and competitive positioning Cross-functional leadership in multinational environments Structured analytical thinking and strong presentation skills Data-driven decision making Desirable Experience working with Consumer Laptops, Handhelds, or Gaming ecosystems. Existing network within the Benelux consumer electronics channel. Excellent presentation and communication skills. Proven ability to build relationships and understand end-consumer perspectives. Knowledge of the current IT hardware and consumer tech market Advanced skills in Excel and PowerPoint. Hands-on experience with data visualization and analytical tool is highly advantageous. What we offer you Clear career development opportunities within an international technology company A dynamic and fast-paced role with high levels of cross-functional collaboration A challenging and engaging environment where no two days are the same Exposure to the latest developments in hardware, PC, and IT innovation Additional benefits Competitive salary package 25 vacation days per year Pension plan Performance-based bonus structure Reimbursement of public transportation costs for commuting Lease a bike program Mental health and wellbeing support Sports and wellness benefits

Core Responsibilities

Own the commercial performance and lifecycle of ASUS Consumer PC, accessories, and related products across the Benelux region, including portfolio strategy, pricing, forecasting, and go-to-market execution. Develop partner and retail opportunities, support sales and demand generation, enable channel partners, and report on market, inventory, and business performance.

Requirements

Requires at least five years of product management, retail sales, or business development experience in the IT industry, with strong knowledge of consumer PCs, laptops, accessories, and the Benelux retail and distribution ecosystem. Candidates should demonstrate commercial and analytical capability, forecasting and KPI experience, cross-functional stakeholder management, and strong communication and presentation skills.

Benefits

• Career Development Opportunities
• Competitive Salary Package
• 25 Vacation Days
• Pension Plan
• Performance-Based Bonus
• Public Transportation Reimbursement
• Lease A Bike Program
• Mental Health And Wellbeing Support
• Sports And Wellness Benefits