Key Skills

Job Description

Who we are Roots & Branches is a remote-first e-commerce company headquartered in the Netherlands, building purpose-driven brands in the wellness and ergonomics space. Our portfolio includes Ella Sleeps (sleep products), Backerz (ergonomic seating), Fitage (fitness & health devices), Yunioo (baby & nursery) and Fae (personal care), sold across Amazon marketplaces in Europe and the US. We're a lean, fast-growing, international team, and we're looking for a senior specialist who wants to grow with us. About the role As our Senior Amazon PPC Specialist, you own advertising strategy across multiple brands, seller accounts and marketplaces (DE, FR, NL, IT, ES, UK and US). You don't optimize for clicks or ACOS alone; you optimize for what actually moves revenue, margin and TACoS. You'll work closely with our Amazon Platform Manager and help set direction for our international PPC team. You bring deep PPC expertise and a hands-on mentality from day one. Our specific tools, dashboards and internal workflows, we'll teach you. What you'll do Own PPC strategy and execution across Sponsored Products, Sponsored Brands and Sponsored Display, for multiple brands and markets. Set PPC budgets and targets (ACOS, TACoS, contribution margin) per brand and marketplace, and back them up with data. Build campaign structures for product launches and new marketplace rollouts, from keyword research to scaling. Design and refine bidding strategies and automation rules in Scale Insights. Run keyword research, market analysis and competitor benchmarking with tools like Helium 10 and DataDive. Localize keyword strategy for each European marketplace, working with native-language search behavior. Analyze performance data continuously and turn it into concrete actions. Coach and review the work of our PPC specialists, and help improve our SOPs and workflows. Deliver clear weekly and monthly reporting: what's working, what isn't, and what you'll do about it. Collaborate with Operations, SEO and Product Development so advertising stays aligned with stock, pricing and launches. Who you are At least 3-5 years of hands-on Amazon PPC experience, ideally managing multiple European marketplaces for a brand or agency. Proven experience managing Amazon accounts with at least €2M in annual revenue, with a track record of scaling campaigns profitably, and you can clearly explain the decisions behind it. A business mindset: you optimize toward total revenue, profit and TACoS. Not ACOS in isolation. Experience launching products and rolling out to new marketplaces. You take ownership: when something's off, you dig in and fix it, while keeping communication open on progress and roadblocks. You work independently and reliably in a fully remote setup, and you're comfortable owning your own schedule within CET working hours. Sharp attention to detail. You can't live without a tight, well-maintained negatives list. Experience with Helium 10, DataDive or similar keyword and performance tools. Excellent written and spoken English: clear, tight and consistent. Nice to have: Experience with a PPC automation tool such as Scale Insights or Pacvue. Experience coaching or leading (junior) PPC specialists. You actively use Claude to manage and analyze campaigns. What we offer A competitive monthly fee of €2,750 – €4,500, based on experience and level of independence (contractor/free lancer is preferred). Performance-based bonuses. 25 paid days off per year. Fully remote and flexible work within CET working hours. No night shifts, only the occasional evening. Optional visits in the office in Tilburg in the Netherlands A genuine growth path: as you prove yourself, more ownership and responsibility follow. Direct, visible impact on the growth of multiple international brands. A young, international and ambitious team that's passionate about health, design and building online brands. How to apply Interested in this role? Send your resume and a cover letter to [email protected] and tell us why this position is a good fit for you. We’d love to hear your story!

Core Responsibilities

Own and optimize PPC strategy and execution across multiple brands, seller accounts, and Amazon marketplaces, including budgets, campaign launches, bidding, and performance analysis. Coach PPC specialists, improve workflows, report results, and coordinate with Operations, SEO, and Product Development to align advertising with inventory, pricing, and launches.

Requirements

Requires 3–5 years of hands-on Amazon PPC experience, ideally across European marketplaces, and a proven record of profitably scaling accounts with at least €2 million in annual revenue. Candidates should be business-minded, independent, detail-oriented, fluent in written and spoken English, and experienced with keyword and performance tools such as Helium 10 or DataDive.

Benefits

• Performance-Based Bonuses
• 25 Paid Days Off Per Year
• Flexible Work
• Optional Office Visits
• Growth Opportunities