• Develop, formulate, and test data-driven hypotheses to optimize traffic acquisition strategies, improve marketing efficiency, and support sustainable business growth.
• Design, build, and maintain analytical reports, dashboards, and reporting tools from initial concept through to implementation, providing marketing leaders with reliable insights for fast and informed decision-making.
• Analyze data from tracking platforms and multiple internal and external sources to evaluate marketing performance and identify optimization opportunities.
• Monitor and investigate user behavior throughout the entire acquisition funnel, from website visits and clicks to registrations and deposits.
• Evaluate traffic acquisition performance and identify trends, inefficiencies, and opportunities to improve marketing investment and campaign effectiveness.
• Translate complex analytical findings into clear, actionable recommendations for marketing stakeholders and department leaders.
• Collaborate closely with data engineers and web analytics specialists to optimize marketing data collection, integration, and processing across different sources.
• Contribute to the development, optimization, and maintenance of data pipelines to improve data quality, consistency, and accessibility.
• Develop and maintain Tableau dashboards and visualizations that communicate key marketing performance indicators effectively.
• Ensure that analytical processes, methodologies, and project documentation within the assigned area remain accurate, structured, and up to date.
• Continuously explore new analytical approaches and tools to improve reporting capabilities and support the evolution of marketing analytics.

Requirements:

• At least 3 years of professional experience in marketing analytics, particularly in traffic acquisition analysis, marketing planning, and the development of marketing strategies.
• Advanced proficiency in SQL, with the ability to independently extract, transform, process, and analyze complex datasets.
• Strong understanding of traffic acquisition models, digital marketing channels, and the methodologies used to evaluate campaign and traffic performance.
• In-depth knowledge of statistics and practical experience applying statistical methods to marketing analysis, performance measurement, and hypothesis testing.
• Hands-on experience with Tableau, including the ability to create clear, informative, and actionable data visualizations and dashboards.
• Strong analytical and problem-solving skills, with the ability to identify patterns, interpret complex information, and translate findings into business recommendations.
• Understanding of marketing performance indicators and customer acquisition funnels, including visits, clicks, registrations, and deposits.
• Ability to work with data from multiple sources and ensure accuracy, consistency, and reliability in analytical outputs.
• Strong communication and collaboration skills, with the ability to work effectively with marketing stakeholders, data engineers, and web analytics teams.
• High attention to detail, ownership, and the ability to manage analytical projects independently.
• A proactive, solution-oriented mindset and a genuine interest in improving business performance through data.

Additional advantages:

• Previous experience in the iGaming industry, which would facilitate understanding of the business environment.
• Familiarity with Google Analytics and dbt.
• Basic knowledge of Git and version control principles.
• Experience working with traffic tracking platforms, affiliate systems, or partner management tools.

Benefits:

• Fully remote working arrangements.
• 20 paid working days off per year, in addition to public holidays and paid sick leave.
• Comprehensive medical insurance covering treatment at leading healthcare facilities.
• Coverage for psychological support and counseling through the Pleso platform.
• Monthly flexible benefits allowance that can be used for hobbies, sports, personal interests, and lifestyle activities.
• Individual learning and development budget to support professional growth and personal interests.
• Access to corporate English lessons, professional workshops, training sessions, and an online learning library.
• Structured career development opportunities, including regular performance reviews, mentoring programs, and clear career progression plans.
• Regular team-building activities, corporate events, workshops, and social initiatives.
• Collaborative and supportive international working environment that encourages teamwork, openness, and knowledge sharing.
• Modern technological infrastructure and automation tools designed to reduce repetitive tasks and support professional development.
• An autonomous working environment with minimal bureaucracy and opportunities to contribute ideas and improvements.
• The opportunity to work on challenging analytical projects and directly influence marketing strategy, traffic acquisition efficiency, and business growth.