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First Gen: Brand Marketing (Doritos and Portfolio Transformation) Intern

PepsiCo

Utrecht
Full-time
0-2 years experience
Hybrid

€550 per month

Work Arrangement

Office Days per Week: 3 days

Key Skills

Brand management
Marketing strategy
Project management
Communication
Teamwork
Digitalization
Stakeholder management
Performance tracking
Creative thinking
Initiative
Organization
English
Dutch

Job Description

Overview

Winter term: January/February to July 2027

 

Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?

Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

 

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-) graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally.

 

Join our group of around 30 interns and become part of a community where your voice and perspective matter.

Responsibilities

RESPONSIBILITIES 

  • Have you ever wondered how new products come to market? In this exciting role, you will support the Doritos and Portfolio Transformation teams in building tomorrow’s portfolio and play an important role in ensuring that new products are ready to launch!
  • You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies.
  • You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking.
  • You will plan projects effectively and manage cross-functional stakeholders to ensure successful collaboration and execution.
  • After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.
  • In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.

WHAT YOU CAN EXPECT

  • A supportive team that will encourage your professional growth and development
  • An opportunity to be meaningful and impactful within your work and projects
  • A community of interns - offering additional support, the opportunity to build connections, workshops and much more
  • Internship compensation of 550€/month and travel reimbursement
  • Work-from-home toolkit

Qualifications

WHAT WE’RE LOOKING FOR

  • You can think outside the box and approach projects in a creative way.
  • You can bring ideas to life through effective communication and teamwork.
  • You are confident in taking initiative and starting our own projects, while remaining organized throughout the process and maintaining a results-oriented mindset.
  • You are sociable and proactive, with a hands-on and positive attitude.
  • You have a genuine interest in the food and FMCG industry and enjoy keeping up to date with the latest developments in the world of digitalization.
  • You are fluent in English and Dutch; a good knowledge of French is a plus.
  • You are currently studying or have recently graduated (max. 3 months post-graduation), with a focus on business or marketing
  • Are able to work from our Utrecht office at least three days per week.

YOUR RECRUITMENT JOURNEY

  • Phone screening with one of our recruiters
  • Interview at our office
  • Offer: You’re hired!
  • Welcome to PepsiCo

CAREERS TO SMILE ABOUT

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. 

 

Want more info? Check out www.pepsico.com!

Core Responsibilities

You will support the Doritos and Portfolio Transformation teams in building the product portfolio and managing new product launches. This includes coordinating with external agencies and managing marketing projects such as website updates, giveaways, and sampling.

Requirements

Candidates must be currently studying or recently graduated in business or marketing and possess strong communication and organizational skills. Proficiency in English and Dutch is required, along with the ability to work from the Utrecht office at least three days per week.

Benefits

  • Internship compensation
  • Travel reimbursement
  • Work-from-home toolkit
  • Mentorship
  • Professional development
  • Community support

About PepsiCo

Industry: Food and Beverage Services

Company size: 10,001+ employees

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

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