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First Gen: Digital Marketing Intern

PepsiCo

Utrecht
Full-time
0-2 years experience
Hybrid

€550 per month

Key Skills

Digital marketing
Social media management
Influencer marketing
Content creation
Project management
Communication
Organization
Stakeholder management
Instagram
TikTok
Dutch
English

Job Description

Overview

Winter term: January/February to July 2027

 

Pepsi, Lay’s, Quaker, Doritos—tempting, right? That's the taste of interning at PepsiCo! Immerse yourself in our vibrant workplace culture. 

Excited to make an impact and work with iconic brands? Look no further!

 

Every 6-months, PepsiCo Northern Europe seeks talent like you. Our internship program for (near-)graduates offers meaningful projects, mentorship, and skills training. Not only on-the-job learning awaits, but also a journey of personal and professional growth.

 

Join our inclusive culture where diversity thrives and embark on your internship journey alongside 30 fellow PepsiCo enthusiasts. Does Digital Marketing & Media Internship, sounds as your can of Pepsi?! Then free up your agenda and join us!

Responsibilities

WHAT YOU WILL LEARN AS DIGITAL MARKETING & MEDIA INTERN:

  • You’ll be able to manage your own digital marketing projects from start to finish.
  • Newsletters, social media replies, giveaways... You’ll be in direct contact with our consumers and add your own creative twist to owned content.
  • Influencer marketing will hold no secrets for you!
  • Ever wondered how we launch the latest Lay’s or Doritos flavor? You’ll learn everything about campaigns and play a key role in delivering content to our media agency.
  • You’ll finish your internship with a broad understanding of media and digital marketing!

JOB PERKS THAT WILL ROCK YOUR WORLD:

 

  • This internship pays you €550 every month, and you get travel reimbursement too! (only for NL internships)
  • Craving some extra time off? Well, guess what? Your holidays are sorted!
  • At PepsiCo, it's all about flexibility: Night owl or early bird, it's up to you! you decide how you divide your day!
  • Monthly office vibes: Don't miss out on our office events and activities!
  • Our offices are brand new! Prefer working from home? We will provide you with a ‘working-from-home toolkit’.

Qualifications

WHAT WE’RE LOOKING FOR  

  • You are proactive with a practical & positive mentality. You see every new task as a great opportunity to learn.
  • You are not afraid to speak up, take initiatives and talk to different stakeholders.
  • A good organizer who can balance different projects running simultaneously.
  • A big fan of all things social media and digital marketing: Instagram & TikTok have no secrets for you.
  • You are fluent in both Dutch and English. (Any extra languages is fantastic too!)

YOUR RECRUITMENT JOURNEY 

  • Phone screening with one of our recruiters 
  • Interview at our office 
  • Offer: You’re hired!
  • Welcome to PepsiCo 

CAREERS TO SMILE ABOUT 

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. 

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. 

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.  

 

Want more info? Check out www.pepsico.com! 

Core Responsibilities

You will manage digital marketing projects from start to finish, including newsletters, social media, and influencer marketing campaigns. You will also collaborate with media agencies to deliver content and support the launch of new product flavors.

Requirements

The ideal candidate is a proactive student or recent graduate with a positive mentality and strong organizational skills. You must be fluent in both Dutch and English and have a passion for social media and digital marketing.

Benefits

  • Travel reimbursement
  • Paid holidays
  • Flexible working hours
  • Office events and activities
  • Working-from-home toolkit

About PepsiCo

Industry: Food and Beverage Services

Company size: 10,001+ employees

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

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