You will own the paid acquisition channel from strategy and campaign execution to performance analysis and scaling, ensuring that advertising investments contribute to sustainable business growth.

• Develop and manage the end-to-end PPC strategy, including campaign planning, launch, optimization, and scaling.

• Manage paid advertising budgets and allocate investment to achieve target customer acquisition costs (CAC), return on ad spend (ROAS), and payback periods while maximizing profitable revenue growth.

• Analyze and model product economics, including lifetime value (LTV), CAC, funnel conversion, retention, and margins, to inform bidding, targets, and budget allocation.

• Set up and maintain accurate tracking, conversion measurement, and value-based optimization in collaboration with Analytics and Development teams.

• Build and execute a continuous testing roadmap covering advertising creatives, keywords, audiences, bidding strategies, and landing pages.

• Identify new acquisition opportunities across geographic markets, campaign formats, advertising channels, and conversion funnels.

• Collaborate with Product teams to improve funnel performance and support growth initiatives.

• Develop performance reports and regularly present results, insights, and optimization plans to management.

• Monitor advertising platform updates and market developments, translating relevant changes into competitive advantages.

• Continuously evaluate campaign performance and implement improvements based on data, experimentation, and business objectives.

Requirements

The ideal candidate is a data-driven PPC professional with proven experience managing substantial advertising budgets and scaling paid acquisition profitably.

• At least 2 years of hands-on experience in PPC or paid search, with full ownership of advertising accounts and budgets.

• Strong practical experience with Google Ads; Microsoft Ads experience is an advantage.

• Demonstrated success in scaling paid acquisition while maintaining profitability, supported by measurable results such as advertising spend, ROAS/ROI, CAC, and payback.

• Strong understanding of product unit economics, including LTV, CAC, payback period, conversion funnels, retention, and margins.

• Ability to build, analyze, and defend financial and performance models using spreadsheets.

• In-depth knowledge of bidding strategies, including target CPA (tCPA), target ROAS (tROAS), and value-based bidding.

• Experience with campaign structures, Performance Max, keyword research, and negative keyword management.

• Practical knowledge of tracking and attribution tools, including Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, offline and server-side conversions, and value-based conversion setup.

• Advanced Google Sheets or Excel skills, with the ability to work confidently with BI dashboards and raw data.

• Experience designing and running systematic A/B tests for ads, landing pages, and bidding strategies, supported by clear hypotheses and measurable conclusions.

• Analytical thinking, ownership, initiative, and the ability to make independent, data-informed decisions.

Nice to have:

• Experience in subscription-based businesses, SaaS, EdTech, or other products with LTV-driven economics.

• SQL knowledge and experience with Looker Studio or other business intelligence tools.

• Experience with scripts and automation, including Google Ads Scripts, APIs, and automated rules.

• Familiarity with additional paid acquisition channels such as Meta, TikTok, and Apple Search Ads.

• Experience with cross-channel budget allocation and performance optimization.

• Conversion rate optimization (CRO) experience, including landing page and funnel improvements in collaboration with Product teams.

• Experience launching campaigns in new geographic markets.

• Ambition and readiness to progress into a Head of PPC role.

Benefits

• Opportunity to help build and scale a digital product while influencing important business and marketing decisions.

• Fast-paced professional growth alongside an expanding business.

• Autonomy and freedom to take ownership of initiatives and drive measurable results.

• Collaboration with a strong team of experienced professionals who actively share knowledge and expertise.

• Continuous learning opportunities through internal and external lectures, a corporate library, and compensation for external courses.

• English lessons and access to speaking clubs.

• Fully remote work, with the option to work from an office in Kyiv or coworking spaces in Lviv and Warsaw.

• Flexible working hours, allowing you to organize your day around results and priorities.

• Option to exchange a working day with a day off when needed.

• 28 working days of paid annual vacation.

• Up to 30 days of sick leave, in addition to all public holidays.

• Medical insurance and access to a Mental Health program.

• Compensation for sessions with a psychologist.

• Opportunities to participate in socially meaningful initiatives, including a support program for Ukraine.

• Gifts to celebrate important personal and professional milestones.

• Quarterly team-building activities, organized online or offline.