Brand Marketing Manager
€50,000 - €65,000 per year
Key Skills
Job Description
This is a hands-on role in a small, fast-moving team. You'll work closely with brands, our commercial teams and our buyers, and you'll be as comfortable shaping the plan as you are making it happen.
- Brand marketing strategy: Own Qogita's B2B and B2C marketing strategy for supporting our brand partners, and lead its implementation.
- Pop-ups and activations: Plan and deliver brand pop-ups, retailer showcases, launch events and in-store activations across priority markets, from the brief, venue, budget and timeline through to delivery on the day and the post-mortem.
- Samples and marketing materials: Build and run our approach to samples, minis, kits, point-of-sale materials and digital assets, and work with Account Managers to get them to our top buyers.
- Launch marketing: Own the marketing package for every brand launch: assets, special offers, newsletter content and product discoverability, aligned with our Growth team.
- Agency and partner management: Brief and quality-check external agencies, and keep spend tied to commercial results.
- Buyer and brand activation: Join key account conversations where marketing support can unlock large retailers
- Measurement: Track how activations affect sell-through and order uplift, and feed what you learn back into future plans.
- Playbooks: Document repeatable playbooks for pop-ups, sampling and launch kits, and be the go-to marketing expert for the wider team.
- 3–6 years in brand marketing, trade marketing, retail activation or FMCG/beauty go-to-market, either in-house or at an agency
- A strong strategic mindset, with the ability to set up our brand marketing activities from scratch and scale them as we grow
- Proven, hands-on delivery of pop-ups, in-store activations or launch events, not just campaign strategy
- Experience owning a brand marketing strategy and seeing it through
- Comfort working with brands as well as B2B buyers and sales teams
- Strong project management skills, with the ability to run several activations in parallel when things are ambiguous
- A commercial mindset: you tie marketing to order value and sell-through
- A structured, fast way of working, and you enjoy coordinating vendors, venues and internal teams
- Clear, confident communication with brand partners
- Experience in the beauty industry (K-beauty or European beauty brands is a plus)
- Experience running sampling or visual merchandising programmes
- Agency management and budget ownership
- Languages beyond English (Dutch, German, French, Polish or Korean)
- Base salary: €50,000 – €65,000 (depending on experience)
- 26 days of annual leave, plus 4 additional personal days
- Company performance-based bonus
- Attractive equity package
- Pension contributions
- Annual learning & development budget
- Office-led culture with hybrid flexibility
- Dog-friendly offices
- Home-office setup package
- Office socials and annual company-wide offsite
About Qogita
Qogita [Ko-gi-ta] is on a mission to make global trade radically efficient by building the operating system for modern wholesale.
Wholesale is a €50 trillion market still largely run through phone calls, catalogues and trade shows. Behind every product sits a fragmented chain of sourcing, trading and logistics that makes wholesale slower, more complex and expensive than it should be.
Qogita is changing this by connecting the global market into a single order book, building the rails to move products across borders efficiently, and providing the intelligence to help businesses know what to stock, what it’s worth and where it should go.
We operate across health and beauty in 30+ European markets, with ambitions to reach every category, everywhere. Backed by Accel, Bessemer, Dawn and LocalGlobe, we’re one of Europe’s fastest-growing B2B companies.
We’re an ambitious, pragmatic and highly collaborative team, united by a desire to reshape one of the world’s biggest markets.
Core Responsibilities
You will own the B2B and B2C brand marketing strategy, overseeing everything from pop-ups and retailer showcases to launch campaigns. Additionally, you will manage external agencies, track commercial performance, and develop repeatable playbooks to support brand partners.
Requirements
Candidates should have 3–6 years of experience in brand or trade marketing, retail activation, or FMCG/beauty sectors. You must possess a strong strategic mindset, proven project management skills, and the ability to coordinate effectively with internal teams and external vendors.
Benefits
- 26 days of annual leave
- 4 additional personal days
- Company performance-based bonus
- Attractive equity package
- Pension contributions
- Annual learning & development budget
- Hybrid flexibility
- Dog-friendly offices
- Home-office setup package
- Office socials
- Annual company-wide offsite
About Qogita
Industry: Technology, Information and Internet
Company size: 51-200 employees
Qogita [Ko-gi-ta] is on a mission to make global trade radically efficient by building the operating system for modern wholesale. Wholesale is a €50 trillion market still largely run through phone calls, catalogues and trade shows. Behind every product sits a fragmented chain of sourcing, trading and logistics that makes wholesale slower, more complex and expensive than it should be. Qogita is changing this by connecting the global market into a single order book, building the rails to move products across borders efficiently, and providing the intelligence to help businesses know what to stock, what it’s worth and where it should go. We operate across health and beauty in 30+ European markets, with ambitions to reach every category, everywhere. Backed by Accel, Bessemer, Dawn and LocalGlobe, we’re one of Europe’s fastest-growing B2B companies. We’re an ambitious, pragmatic and highly collaborative team, united by a desire to reshape one of the world’s biggest markets.