Key Skills

Job Description

Title: Marketing Communications Manager- PR & Events Reports to: Director Marketing Location: Amsterdam, Netherlands Company Description Segway-Ninebot is a global pioneer in high-tech electric mobility, dedicated to revolutionizing how people move. Our mission is to simplify the movement of people and goods, making life more convenient and captivating. Beyond leading innovation in micro-mobility, we are deeply engaged in service robotics and intelligent short-term transportation. With the headquarters stationed in Beijing, China, we focus on research, development, design, and distribution of cutting-edge short-distance transportation solutions. Segway-Ninebot Europe operates with branches in The Netherlands, Spain, France, and Germany. General Description As Marketing Communications Manager, you will be a central driver of our growth story. Working in a small, high-performing, and international team, you will take ownership of developing and executing strategic marketing communications and public relations initiatives across the European region. This role requires a professional with proven expertise, the ability to manage high-impact projects end-to-end, and the leadership to influence stakeholders both internally and externally. You will collaborate closely with our global headquarters in China, the European and local teams, and distribution partners across the region. You will act as a strategic advisor on communications and PR while ensuring strong brand visibility, impactful storytelling, and a consistent consumer experience across all touchpoints. Key Responsibilities Develop and implement the annual Marketing Communications & PR plan for Europe, ensuring alignment with global brand guidelines while adapting strategies to regional market needs Drive brand equity by overseeing the creation and execution of consumer-facing communication assets (digital, social, print, video, events). Ensure all assets are localized and distributed effectively across markets Lead PR strategy and execution across the region, including media outreach, press materials, and agency management. Strengthen media relationships and position the brand as a thought leader within the industry Organize and fully manage flagship European trade events (e.g., IFA), sponsorships, and endorsement opportunities. Oversee all event logistics, press activities, and post-event evaluations Identify and develop strategic partnership opportunities to expand reach and secure additional brand exposure or co-marketing investments Oversee the organization and supervision of photo and video shoots for new products, both in the Netherlands and abroad, ensuring high-quality marketing assets Act as a communications partner to sales, product marketing, and distribution teams Monitor, evaluate, and report on the effectiveness of communications programs, providing insights and recommendations to secure ongoing success and funding Daily communication with the local marketers in Europe and our headquarters Qualifications and Skills BS or BA Degree from an accredited college/university in Business, Marketing, Communications or related field required 3-5 years of experience in at least several of the following disciplines: Marketing Communications (digital, print), Retail Marketing, Media planning, PR, Merchandising, Events organization/execution Previous knowledge and understanding of pan-European (trading) business industry preferred Advanced knowledge of MS Office required Professional English proficiency is required, any additional European languages preferred Strong interpersonal communication and coaching skills Detail oriented with strong aptitude for problem solving Strong decision-making and organizational skills Able to work independently and exercise good judgment International travel within European region – potentially up to 25% of time Flexible Tenacity, very strong eye for details Team player Hands-on mentality Positive energy, optimist Initiative/Self-Starter Effective Planning & Organization skills Acquisition in response to this vacancy is not appreciated

Core Responsibilities

Develop and execute Europe-wide marketing communications and PR strategies, including brand assets, media outreach, flagship events, sponsorships, partnerships, and product photo and video shoots. Collaborate with headquarters, local marketing teams, sales, product marketing, and distribution partners, and evaluate communications performance to guide future programs.

Requirements

A bachelor's degree in Business, Marketing, Communications, or a related field is required, along with 3–5 years of experience across relevant marketing communications, PR, media planning, retail marketing, merchandising, or events disciplines. The role requires professional English, advanced MS Office knowledge, strong communication and organizational skills, independent judgment, and willingness to travel within Europe, potentially up to 25% of the time.