Schweppes Europe Marketing Manager - Brand & Core Portfolio
Key Skills
Job Description
About your role Schweppes is an iconic brand with a rich heritage and big ambitions for the future. We’re looking for an experienced European Marketing Manager, Brand & Core Portfolio to help shape what comes next. You’ll lead the development of the Schweppes Core Brand across Europe, owning its brand strategy, communication platform, visual identity, partnerships. It’s a brilliant opportunity to combine strategy, creativity, consumer insight and culture to build a brand that remains distinctive, relevant and desirable. You’ll work across markets, functions and agencies, bringing people together behind a shared European vision while ensuring our plans resonate locally. You’ll also lead and develop two Senior Brand Managers. This role can be based in Madrid, Amsterdam or Paris. What You'll Do • Shape the brand: Own and evolve the Schweppes positioning, strategy and distinctive assets across Europe. • Create communication that gets noticed: Lead the European communication platform and work with our agency partners to develop compelling campaigns across channels. • Bring Schweppes into culture: Shape our European partnership strategy, including our flagship Roland-Garros partnership. • Strengthen our core portfolio: Use consumer insights, cultural trends and business opportunities to strengthen, rejuvenate and evolve our existing brands and SKUs. • Lead through influence: Bring markets and stakeholders with you, balancing European consistency with local relevance. • Develop your team: Lead, inspire and grow two Senior Brand Managers while creating an open, collaborative way of working. What's in it for you This is your opportunity to help shape the future of one of the world’s most iconic beverage brands. You’ll have real ownership and visibility, influencing everything from brand strategy and creative communication to partnerships, visual identity and the evolution of the core portfolio across Europe. You’ll work with talented teams, markets and agencies and have the freedom to challenge thinking, bring new ideas and make a tangible impact. If you’re excited by the combination of brands, culture, creativity and consumer insight, this is a role where you can make your mark. What You need to be successful You’re an established Marketing Manager with strong international FMCG experience and a track record of building brands across multiple markets. You’ll bring: • Strong experience in brand strategy, positioning and communication. • Experience working in a regional, European or global marketing environment. • A strong consumer mindset and confidence using insights and data to make decisions. • Experience developing creative platforms and campaigns, not just implementing them locally. • Excellent stakeholder management and the ability to influence without authority. • A collaborative leadership style and experience developing people. • Genuine curiosity about consumers, culture and emerging trends, and the ability to translate these into opportunities to strengthen the brand and its relevance. • Fluent English; experience in beverages or spirits is a plus. Who We Are Suntory Beverage & Food Europe is part of the Suntory Group, one of the leading and most innovative drink companies worldwide. Our uniqueness lies in our culture, a distinctive blend of Japanese heritage and European roots, and our people, who are driven by our bold and playful Yatte Minahare spirit. Shinjiro Torii shared his ambition, passion and entrepreneurship with other founders, who like Torii were true pioneers of their time. They all had a thirst for challenge, an obsession for people and a mindset of sustainable growth, and together, they contributed to making what Suntory Beverage & Food Europe is today. Our DEI CommitmentAt Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic. Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.
Core Responsibilities
Lead the Schweppes brand strategy, positioning, communications platform, visual identity, partnerships, and core portfolio development across Europe, balancing regional consistency with local relevance. Lead and develop two Senior Brand Managers while collaborating with markets, stakeholders, and agency partners.
Requirements
Candidates should have established marketing management experience, strong international FMCG experience, and a track record of building brands across multiple markets. They should bring expertise in brand strategy and campaign development, consumer insight, stakeholder influence, and people leadership; fluent English is required, while beverage or spirits experience is a plus.
About Schweppes International Limited
Industry: Food & Beverages
Company size: 51-200 employees
OUR COMPANY Schweppes International Limited (SIL) is part of one of the largest soft drink producers in Europe, Suntory Beverages & Food Europe (SBFE) Group, which is a full subsidiary of Japanese beverages Group Suntory. SBFE owns a large portfolio of soft-drinks brands, answering all consumer expectations. To achieve the mission, revolutionize drinking, our brands cover all segments: still and carbonated fruit-based drinks, tonics, juices, nectars, concentrates and even sports drinks. Many products have leading positions in their respective national markets. SBFE group's brands are local, unique, with strong individual characters, instantly recognized and loved by our consumers. The consumers are the foundation on which the company is built. Our products are commercialized in over 80 countries throughout the world, with Western Europe as the heart of our business, and reaching as far as Eastern Europe, Asia, Africa, the Middle East and French overseas territories and departments. OUR IDENTITY Our uniqueness lies in our history, which is based on our strong local roots and brands, while being part of the inspiring Suntory Japanese culture. Our specific ‘Yatte Minahare/Go for it’ way of thinking is our driving force, boosting our bold ambition to revolutionize drinking! Our success comes from our perfect knowledge of each of our local markets. Putting our consumers at the heart at everything we do, we offer them unique drinks for unique experiences.