Key Skills

Job Description

We welcome team players, who will embrace our culture and values, our innovative and daring approach and our overarching commitment to the betterment of society and the environment! WHO ARE WE? We are a global technology company with more than 1600 employees in 3 continents, developing AI-driven digital transformation applications, based on international standards and best practices. We have offices and customers in Turkey, Canada, Ukraine, Netherlands, USA, Singapore and UAE and have been recognized and awarded by independent organizations worldwide. Etiya has been awarded with the "Great Place to Work Certificate" for three years in a row. And also Etiya has been listed in the "Türkiye’s Best Workplaces”, "Best Workplaces in Information Technology", "Best Workplaces for Women", “Best Workplaces for Millennials” and "Innovation by All" by Great Place to Work Turkey. WHY ETIYA? Continuous Improvement We contribute to the continuous improvement of our people through extensive technical, leadership and soft skill training. We offer a dynamic work environment with a unique opportunity to work across diverse international projects as an organization rapidly growing in 3 continents. Innovative Approach We offer an innovative work environment by continuous investment in research and development. Friendly Atmosphere We offer a flat, open, fun and warm work environment for our employees balancing our commitment to customer success with our focus on personal development, interests and passions. We are looking for a Product Marketing Manager to drive strategic marketing across Etiya’s broader product portfolio. You will define positioning and messaging, support go-to-market strategy and turn product capabilities into clear market value. Working closely with product, sales, and global marketing teams, you will help strengthen how Etiya’s solutions are understood, launched, and adopted. This is a fully remote position open to candidates worldwide. QUALIFICATIONS WE ARE LOOKING FOR: Bachelor’s degree in Marketing, Business, Computer Science, or related fields. Excellent English communication skills—native-level fluency preferred. Positive, proactive, and collaborative attitude with problem-solving skills. 5+ years of hands-on product marketing experience, including proven experience developing and executing go-to-market strategies for the North American B2B enterprise software market. Strong experience in product positioning, messaging, and lifecycle management. Ability to translate technical capabilities into customer-focused benefits and value. Proven experience in working cross-functionally within sales, product, and technical teams in global environments. Ability to build full-funnel marketing strategies in a B2B enterprise context. JOB DESCRIPTION Develop and execute product marketing and go-to-market strategies tailored to the North American market, ensuring messaging, positioning, and campaigns align with regional customer needs, competitive dynamics, and buying behaviors. Conduct market research and competitive analysis to identify opportunities and inform strategic decisions. Collaborate closely with the product management team to define marketing messages, value propositions, and support strategy and positioning discussions. Craft strategic content such as use cases, blogs, whitepapers, briefs, and value propositions to communicate product benefits and market impact effectively. Plan and execute product launches and marketing campaigns, overseeing activities from conception to completion. Align closely with the sales team to ensure messaging resonates with target audiences and drives product adoption. Develop channel strategy recommendations across digital, content, and event channels to maximize reach within target segments Measure and analyze campaign performance and effectiveness, adjusting based on insights to optimize results. Act as the strategic link between product, sales, and marketing execution teams — surfacing market feedback to inform product roadmap and messaging evolution. Applications will be reviewed and will be kept strictly confidential. You can find information about the processing of your personal data within the scope of privacy regulations such as PDPL and GDPR from the privacy policies on our website https://www.etiya.com/privacy

Core Responsibilities

Develop product marketing and go-to-market strategies for the North American market, including positioning, messaging, research, launches, campaigns, and strategic content. Partner with product, sales, and marketing teams to improve product adoption, measure campaign results, and relay market feedback to inform product and messaging decisions.

Requirements

Requires a bachelor’s degree in Marketing, Business, Computer Science, or a related field, excellent English communication skills, and at least five years of hands-on product marketing experience. Candidates should have experience with North American B2B enterprise software go-to-market strategies, positioning, messaging, lifecycle management, full-funnel marketing, and cross-functional work in global teams.

Benefits

• Technical Training
• Leadership Training
• Soft Skills Training
• International Project Opportunities