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Intern Go to Market Fanwear

stichd

's-Hertogenbosch
Intern
0-2 years experience
On-site

€500 per month

Key Skills

Marketing
Organization
Communication
Microsoft Office
Photoshop
Project coordination
Event support
Sales support

Job Description

The Job

In Fanwear we work with brands that people don’t just buy, they follow. From the speed, energy and emotion of Formula 1 and motorsport to the passion surrounding football: our products are made for fans.

As part of the Go-to-Market Fanwear team, you’ll work across two sides of the GTM journey. You’ll help us prepare for what’s next, supporting the seasonal sell-in process and bringing new collections to life through inspiring showroom experiences, strong sales tools and high-impact customer meetings. You’ll work right in the middle of that process, connecting product, brand and commercial storytelling and helping Sales turn a collection into a pitch that makes an impact.

At the same time, you’ll be right in the middle of what’s happening right now. You’ll help keep our global launch calendar on track and coordinate the content needed by our B2B customers and internal B2C e-commerce teams, helping make sure products and campaigns go live across markets at the right moment.

No two weeks will look exactly the same. One moment you might be helping prepare the showroom for a new season, the next you’re building customer-facing materials, working with the latest samples, updating the global launch calendar, chasing the content needed for an upcoming launch, or making sure our B2B customers and B2C e-commerce teams have everything ready to go live at the right moment. And along the way, you’ll help us spot opportunities to make our GTM setup smarter for the next round.

If you like the idea of working behind the scenes of global fanwear and actually helping make things happen, this could be a good place to start your engines.

Your Mission

  • Help us create and improve our seasonal showroom experience, giving Sales the right environment to tell the product, brand and commercial story.
  • Support the development of sell-in materials, from showroom layouts and POS elements to catalogues.
  • Help shape the full customer journey, from creating engaging invitation decks to developing tailored content and aftercare ideas that keep the story going.
  • Help keep our sample flow, storage and preparation organised and running smoothly.
  • Help build our GTM Showroom Experience Manual, bringing together everything from setup and takedown to milestones, timelines, preparation, POS production and storage.

Your Talent

We’re not expecting you to arrive knowing everything. We are looking for someone who’s curious, organised and ready to jump in.

  • You’re currently studying Marketing or a related field.
  • You’re available from February for 32–40 hours per week.
  • You’re enrolled at a Dutch educational institution and looking for a work-along internship as part of your studies. The role is highly hands-on and therefore best suited to a practical internship rather than a research-focused graduation assignment.
  • An interest in F1, motorsport and/or football definitely helps. If race weekends or matchdays get you excited, even better.
  • You’re comfortable in a fast-moving environment where priorities can change.
  • You communicate well and know how to keep things organised.
  • You can work independently, but you’re just as comfortable jumping into something together with the team.
  • You’re digitally savvy and curious to learn new tools. Some basic Photoshop skills are useful, but you definitely don’t need to be an expert.
  • You ask questions when you need to rather than sitting stuck in the pit lane.
  • You’re comfortable using Microsoft Office and understand that some of the products and information you’ll work with are confidential.

 

This internship is based in the Netherlands. Working remotely from other countries is not possible. 



We Offer


·         Internship allowance of €400,- (MBO) or €500,- (HBO) based on full-time; 

·         Enough free fruit for you daily vitamins; 

·         Provided lunch for low cost; 

·         Employee discount on the PUMA, Levi’s, Fuelforfans and BMW Lifestyle websites; 

·         International working environment with colleagues of more than 50 different nationalities; 

·         Wellbeing activities (f.e. yoga, pilates and bootcamp and a gym); 

·         Internship based in the Netherlands; you are expected to arrange and cover your own travel (e.g., using your student travel card).



About Us


We like to think of ourselves as a family of experts.

 

Ok, we know what you’re thinking: at over 700 members, that’s a pretty big family. But what we really mean is that, whatever our skills or our story, whatever the task or the time pressure, we’re in it together. Pushing each other, backing each other and believing in each other, always.

 

We’re one STICHD. And that matters, because this one company does a lot.

We partner with some of the world’s most iconic brands to create products that people love. From socks and underwear to swim and fanwear. From PUMA and Levi’s to Formula 1 and Manchester City. From design and logistics to retail and events. From our HQ in the Netherlands to sales offices and logistics centres all over the world. Like we said: a lot.

 

Why join us?

 

Because at STICHD, you get the best of both worlds. The buzz and exposure of working on a global scale with the world’s biggest brands. The freedom and flexibility to find your own passion and follow your own path. But most of all, because we care. We really care. About our brands and products. About each package and every fan’s experience. About one another.

 

We have some amazing people at STICHD. People with different backgrounds and skillsets, perspectives and personalities. Global leaders in their field who always stay curious, grounded and never stop learning.

 

Does this sound like it could be you? Click ‘apply’ and show us what you’ve got!

 

AQCUISITION AS A RESULT OF VACANIES IS NOT APPRECIATED

 

STICHD provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at STICHD and PUMA, and we do not tolerate any form of harassment or discrimination.



At STICHD and PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.

Core Responsibilities

You will support the Go-to-Market Fanwear team by preparing seasonal showroom experiences and coordinating global launch calendars. Additionally, you will assist in developing sales materials and ensuring B2B and B2C teams have the necessary content for product launches.

Requirements

You must be currently enrolled at a Dutch educational institution studying Marketing or a related field. The role requires a hands-on, organized individual who is available for 32-40 hours per week starting in February.

Benefits

  • Internship allowance
  • Free fruit
  • Subsidized lunch
  • Employee discount
  • Wellbeing activities
  • Gym access

About stichd

Industry: Retail Apparel and Fashion

Company size: 501-1,000 employees

As a family of experts - currently employing over 750 people - we focus on creating exceptional products within our categories. From branded socks and underwear to fashionable swimwear and iconic fanwear, we are proud to Consciously Craft Convenience for customers and consumers. Partnering with global A-list brands our current brand portfolio includes PUMA, Tommy Hilfiger, Levi’s, Head and Calvin Klein for our Essentials. For our Fanwear business: BMW Motorsport, Formula 1, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW Lifestyle. Through weaving together Design, Sales, Logistics, Marketing and Digital, we create a seamless one-stop-shop environment. A member of the PUMA Group, stichd is a licensee with its head office located in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, China, in Southeast Asia and North America. The company’s warehousing and logistics are in Tilburg, Netherlands, Mexico City, Malaysia and the United States of America. What we have to offer? At stichd you will have the opportunity to be part of a dynamic and well-established company, as well as have a unique insight into global A-list brands combined with the expertise to create commercial successful products that drive substantial volume. We are a collective of creatives with diverse personalities and backgrounds where integrity and expertise are balanced with humility. A happy workplace is synonymous with trust and therefore we provide the freedom that allows our employees to do what they do best. As a family of experts, we ensure all family members feel inspired and have the freedom to be an expert in their field and flourish beyond. We are big enough to be a serious worldwide player in the market, but small enough to make a real difference. Are you our next family member

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