AI Enablement Intern (Performance Marketing)
Key Skills
Job Description
Amsterdam | Internship | 5-6 months
At Miele X, we're exploring how AI can transform the way marketing teams work. From smarter reporting and campaign insights to workflow automation, we're looking for an AI Enablement Intern who is curious about technology and excited to turn ideas into practical solutions.
This is a hands-on internship where you'll work closely with our Performance Marketing team and AI specialists to identify opportunities for AI, test new approaches, and help bring successful solutions into everyday use.
What you'll do
- Identify opportunities where AI can make marketing processes faster, smarter, or more efficient.
- Support the development and testing of AI-powered workflows and use cases.
- Help automate repetitive tasks related to campaign management, reporting, and analysis.
- Explore data and reporting tools such as Databricks, Genie, and other AI-enabled platforms.
- Validate AI-generated insights and ensure outputs are accurate and useful.
- Create simple documentation, guides, and prompts to help colleagues use new tools effectively.
- Gather feedback from users and continuously improve adopted solutions.
- Contribute to the responsible and safe use of AI within the marketing organization.
What you'll bring
- You're currently pursuing a Bachelor's or Master's degree in a relevant field such as Data Analytics, Business Analytics, Marketing, Computer Science, Artificial Intelligence, or a related discipline.
- You have a strong interest in AI and enjoy experimenting with new technologies.
- You're analytical, curious, and enjoy solving problems.
- You feel comfortable working with data and digital tools.
- Experience with Python, SQL, Power BI, automation tools, or prompt engineering is a plus, but not required.
- You're able to explain technical concepts in a simple and clear way.
- You enjoy collaborating with others and taking initiative.
What you'll learn
- How AI is applied in a real-world marketing environment.
- How to design, test, and implement practical AI solutions.
- How large-scale performance marketing teams operate across different markets.
- How to work with modern data, analytics, and AI tooling.
- How to drive adoption and change when introducing new technologies.
Why join Miele X?
At Miele X, you'll be part of an international digital team shaping the future of one of the world's most trusted premium brands. You'll have the opportunity to experiment, learn from experts, and make a tangible impact from day one.
Ready to explore what AI can do in marketing? We'd love to hear from you.
Core Responsibilities
The intern will identify opportunities to integrate AI into marketing processes and support the development of automated workflows. They will also validate AI-generated insights and create documentation to help the team adopt new AI-powered tools.
Requirements
Candidates must be currently pursuing a Bachelor's or Master's degree in a relevant field such as Data Analytics, Marketing, or Computer Science. A strong interest in AI and familiarity with data tools are required, while experience with Python or SQL is considered a plus.
About Miele
Industry: Manufacturing
Company size: 10,001+ employees
Since being founded in 1899 Miele has followed its 'Immer Besser' brand promise. As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of performance, convenience, design and sustainability. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime. Our product portfolio includes kitchen appliances such as ovens, steam ovens, refrigerators, coffee machines and dishwashers as well as vacuum cleaners, washing machines and dryers. Dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical applications augment this line-up. Miele is a family-run company in the fourth generation with eight production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. The company is represented with its own sales subsidiaries and via importers in almost 100 countries. In the 2020 fiscal year, the Miele Group achieved sales of 4.5 bn, 6.5% more than in 2019. Miele employs around 20,944 people worldwide.