Marketing Manager
Key Skills
Job Description
Join Eaton and be a part of our commitment to providing impactful, energy-efficient solutions that shape a sustainable future. At Eaton, we make what matters work, and we're dedicated to fostering a workplace where ethics, inclusion, diversity, and our people are at the forefront.
What you’ll do:
Job Summary
Reporting to the Senior Manager, Global Marketing, Energy Transition, the Marketing Manager, Energy Transition (EMEA) will lead regional marketing initiatives across Europe, Middle East and Africa while supporting the global marketing strategy for Eaton's full Energy Transition portfolio. This role is responsible for driving market awareness, customer engagement, demand generation, and commercial growth through the development and execution of integrated marketing programs.
The Marketing Manager will serve as the key marketing partner for EMEA commercial teams, product managers, and regional stakeholders, ensuring alignment between global strategy and regional market needs. The role will help position Eaton as a leader in the energy transition by promoting solutions across renewable power generation, distributed energy resources, energy storage, transportation electrification, EV charging infrastructure, microgrids, and building electrification."
Job Responsibilities
- Develop and execute regional marketing strategies that support Energy Transition business objectives across EMEA.
- Collaborate with regional sales, product management, business development, and commercial teams to support growth initiatives and strategic priorities.
- Serve as the primary marketing liaison for EMEA Energy Transition activities and provide regional input into global marketing planning processes.
- Support the full Energy Transition portfolio by developing integrated marketing programs that drive awareness, engagement and demand generation.
- Lead regional product launch activities, including messaging, campaign execution, customer communications, partner engagement and event support.
- Partner with global marketing teams to ensure consistency in brand positioning and thought leadership.
- Collaborate with strategic partners and key stakeholders to support co-marketing and joint market development initiatives.
- Develop customer-focused content, digital assets, and sales enablement materials tailored to regional audiences.
- Manage participation in key industry events, conferences, trade shows, webinars and customer engagement activities throughout the region.
- Work closely with global digital marketing teams to optimize website content, lead generation programs, SEO, social media and paid media activities.
- Monitor market trends, competitive activity, customer insights, and regional regulatory developments to identify growth opportunities and inform marketing strategy.
- Establish and track key performance indicators, campaign effectiveness metrics, and return on marketing investment to drive continuous improvement.
Qualifications:
Education level required
- Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
Years and area of experience required
- Minimum 7 years of experience in B2B marketing, product marketing, marketing communications, or demand generation.
- Experience supporting industrial, electrical, energy, infrastructure, sustainability or technology-related businesses.
- Fluent in English
Technical knowledge
- Knowledge of energy transition markets, including renewable energy, distributed energy resources, battery energy storage systems, EV charging, electrification, power management, and related technologies.
- Understanding of integrated marketing campaign development and execution.
- Strong understanding of content marketing, product positioning, and go-to-market strategy.
- Knowledge of MarTech tools (WorkFront, Adobe Creative Suite)
Skills:
Soft skills
- Strong collaboration skills within a matrix organization.
- Comprehensive organizational and communication skills
- Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule
- Self-starter capable of managing multiple priorities in a fast-paced environment.
What we offer:
- Competitive compensation and benefits package
- Challenging projects in dynamic collaborative team
- Great company benefits
- We make your aspirations matter – Eaton encourages internal promotion, whenever possible
- We make your growth matter - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University
- We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the through power management technologies
- We make your wellbeing matter – We put your health and safety first. Wellness at Eaton is more than a program, it’s about changing the environment by offering the right tools to help empower employees to make that happen
All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
Core Responsibilities
The Marketing Manager will lead regional marketing initiatives across EMEA to drive market awareness, customer engagement, and demand generation for the Energy Transition portfolio. They will collaborate with commercial teams and stakeholders to align global marketing strategies with regional market needs.
Requirements
Candidates must hold a bachelor's degree in a relevant field and possess at least 7 years of experience in B2B or product marketing. Proficiency in energy transition technologies and strong project management skills within a matrix organization are required.
Benefits
- Competitive compensation
- Internal promotion opportunities
- Ongoing learning and development
- Eaton University access
- Health and safety programs
About Eaton Corporation
Industry: Appliances, Electrical, and Electronics Manufacturing
Company size: 10,001+ employees
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges. Eaton is an Equal Opportunity Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.