Key Skills

Job Description

Key Responsibilities PR, Media Relations & KOL Develop and execute PR, media relations and KOL/influencer strategies. Build and maintain relationships with technology media, journalists, editors, product reviewers and KOLs/influencers. Manage product reviews, media interviews, launches, press events, exhibitions and other PR activities. Manage paid PR and KOL partnerships and evaluate campaign performance. Monitor competitor communications and industry trends to identify new media and PR opportunities. Campaign management - MKT operation including translation, Material assets Management - Develop and execute media strategies across key retail and e-commerce partners, for example bol, Coolblue, etc. Manage build strong relationships with key platform partners. -Analyze campaign and sales performance, including traffic, conversion, ROAS/ROI, and optimize investment accordingly. Requirements 3+ years of experience in Media/Marketing/PR/Influencer Marketing or Integrated Marketing. Hands-on experience across both E-commerce/Retail Media and PR/Media Relations. Strong understanding of e-commerce platforms, retail media and digital marketing. Experience in consumer technology / consumer electronics is highly preferred. Experience with platforms such as bol, Coolblue, Amazon or other European retail/e-commerce platforms is a strong plus. Established relationships with technology media, journalists, product reviewers or KOLs/influencers are preferred. Experience with product launches, product reviews or integrated marketing campaigns. Strong project management, communication and analytical skills. Fluent in English and comfortable working in an international, multicultural environment.

Core Responsibilities

Develop and manage public relations, media relations, influencer, and retail media campaigns, including product reviews, launches, interviews, events, and partnerships. Build relationships with media and platform partners, monitor industry activity, and analyze campaign and sales performance to optimize investment.

Requirements

Requires at least three years of experience in media, marketing, public relations, influencer marketing, or integrated marketing, with hands-on experience in both e-commerce or retail media and PR or media relations. Strong e-commerce and digital marketing knowledge, project management, communication, analytical skills, and fluent English are required; consumer technology experience and established media or influencer relationships are preferred.