Product Manager - Discovery & Gift Building
Key Skills
Job Description
📍 Location: UK or Netherlands 🛠️ Remit: Website discovery, gift building, A/B testing, AI-forward squad 🎯 Focus: Discovery, Gift Building, Experimentation, for all Bloom & Wild Group brands About Product At Bloom & Wild 🌸 Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows. We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us. We’re Europe’s largest direct-to-consumer flower business (Bloom & Wild, bloomon and Bergamotte), and we’re growing into Europe’s #1 gifting destination, with cakes, candles, hampers and more. Our Product team works in 7 squads, in fortnightly sprints towards quarterly OKRs. The Role As Product Manager for Discovery & Gift Building, you’ll own how customers discover, browse and build their perfect gift on the Bloom & Wild, bloomon and Bergamotte websites. You’ll grow awareness, consideration and conversion of our newer ranges while keeping our core journeys outstanding. Key Responsibilities Roadmap: Own the Discovery & Gift-Building roadmap and a longer-term vision tied to our CVR and AOV goals, shaped by data, customer research and competitor insight. Experimentation: Run hypothesis-driven A/B tests and keep tracking KPIs long after go-live. Squad Partnership: Work with your Engineering Manager and Product Designer, from first concept to launch, taking a phased, value-driven approach to delivery . Stakeholders: Proactively build relationships with stakeholders and leadership across the business to identify, prioritise and solve the most impactful customer and business problems, reporting on progress and deliverables. What We're Looking For Product Ownership: Experience owning a complex product area in ecommerce or another consumer-facing digital setting. Data-Led Decisions: You’ve design and run A/B tests and turn data into confident decisions, balancing commerciality, customer experience and risk. AI Curiosity: Hands-on experience using AI to save time and boost impact, and keen to try the next tool. We use AI for research, prototyping and analysis, and find new ways to help your squad ship better. Customer First: You research what works for customers and champion them in every decision. Great Collaborator: You flex your style to work with everyone, from Engineering to leadership. Don't check every box? Please apply anyway - we're looking for the right person, not a perfect list of ticks. Perks & Benefits ✨ Flexibility: Flexible working, plus the option to work from abroad. 🌴 Time Off: 25 days holiday + your birthday + flexible bank holidays + a volunteering day, with the option to buy more annual leave. 🌱 Growth & Support: A flexible training framework, equity options from day 1, enhanced family leave, a workplace nursery scheme and generous discounts on our blooms and subscriptions. How We Hire 30-min Initial Chat with Chloe, our TA Manager First Interview with our VP of Product (Ecomm & Apps) Product Case with some of the wider Engineering, Product and Product Design team Final Conversation with our CPTO Need interview adjustments? Just let us know in your application, we're happy to support you however we can We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Core Responsibilities
Own the Discovery and Gift-Building roadmap and long-term vision across Bloom & Wild Group websites, improving conversion, average order value, and customer journeys. Lead hypothesis-driven experiments and partner with engineering, design, and business stakeholders to prioritize, deliver, and track impactful solutions.
Requirements
Candidates should have experience owning a complex product area in e-commerce or another consumer-facing digital setting, along with experience designing and running A/B tests and using data to guide decisions. The role also calls for hands-on use of AI tools, a customer-first approach, and strong collaboration skills.
Benefits
- Flexible Working
- Option to Work Abroad
- 25 Days of Annual Leave
- Birthday Leave
- Flexible Bank Holidays
- Volunteering Day
- Option to Buy Additional Annual Leave
- Training and Development
- Equity Options
- Enhanced Family Leave
- Workplace Nursery Scheme
- Employee Discounts
About Bloom & Wild
Industry: Retail
Company size: 201-500 employees
Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date. We are Europe’s largest direct to consumer flower company. As the inventor of letterbox flowers, Bloom & Wild is powered by great ideas that are rooted in continuously improving the experience for our customers. On a mission to make sending and receiving flowers the joy it should be for both the sender and the recipient, we promise beautiful, brilliantly-designed letterbox surprises and make-a-statement bouquets. Our flowers are sent as the freshest buds, carefully packed and ready to bloom for arrangements that last. The result is almost 60k five star reviews and the status of the UK’s most-loved online florist. Since launching in 2013 we’ve raised £126m of venture capital and private equity funding from investors including General Catalyst, Index Ventures, Burda Principal Investments and MMC Ventures. We’ve been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020. We’ve got a brilliant ideas-led innovation culture. And we’re looking for people from all backgrounds to help drive our next exciting stage of growth. If you’re interested in joining us, please take a look at our open roles on our jobs tab. Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe's leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.