Key Skills

Job Description

Marketeer @ Speaklee Location: Amsterdam – Hybride Salary: € 3,200 – € 3,900 gross per month (based on 40 hours) Hours: 32 - 40 hours per week Impact: Make speech therapy more accessible and effective for everyone About Speaklee Speaklee is an innovative and socially driven HealthTech / EdTech startup. Our mission is to make speech therapy and logopedics more accessible, fun, and effective for everyone. With our smart, interactive app, we provide users, parents, and speech therapists with the solution to make therapy more accessible, engaging, and impactful. As an Online Marketeer, you play a key role in the growth of our startup. You possess the entrepreneurial drive to build and set up the marketing department from scratch, define the strategy, and develop creative campaigns. What will you do? You will build and drive the broad growth of Speaklee while setting up our marketing operations: measurable, creative, and with an eye for social impact. Specifically, this means: You independently set up the marketing department and corresponding infrastructure: you select the right tools, establish processes, and expand the marketing strategy. You manage and optimize our Marketing Automation environment, design lead nurturing flows, and ensure interest is converted into active app users. You create and execute B2C and B2B marketing campaigns that engage and activate our target audiences (such as clients, parents, schools, or healthcare institutions). You co-develop our website and landing pages, transforming them into an efficient conversion machine. You translate insights from our healthcare and product teams into strong, creative content based on a content calendar: from articles and guides to social posts and videos. You organize online events, demonstrations, or webinars that inspire our target audience and strengthen our authority in digital speech therapy. You manage external marketing partners or freelancers and, over time, potentially build your own team to ensure all communication remains creative, recognizable, and consistent with the Speaklee brand. Who are we looking for? Working at Speaklee is dynamic, challenging, and meaningful. We are a young organization with plenty of room for initiative and ownership. To be successful in this role, you recognize yourself in the following profile: Builder & Results-driven: You love the idea of building a department according to your own vision. You are commercially minded and understand how to translate marketing efforts into concrete downloads, sign-ups, and business results. Experience in B2C, HealthTech, EdTech, or SaaS is a plus. Data-driven: You are digitally savvy and have experience with marketing automation, analytics, and CRM tools. You base your decisions on data and are familiar with concepts like SEO/SEA, CRO, and funnel optimization. Storyteller: You know how to translate sensitive and complex topics surrounding speech therapy into creative, clear, and engaging communication. You stay up to date with marketing trends and quickly grasp Speaklee’s unique brand voice. Strong Communicator: You know how to bring stakeholders along in your marketing plans and build bridges across the organization. You express yourself fluently in English and well in Dutch. Independent and Decisive: Since you will be setting up the department yourself and working hybrid, you are a true self-starter. You organize projects tightly, execute beyond just the idea stage, and safeguard quality. What we offer Freedom & Building: The unique opportunity to fully shape and set up Speaklee’s marketing department yourself. Autonomy and Growth: High level of responsibility, freedom, and room for personal development within a fast-growing startup. Social Impact: You contribute directly to making healthcare more accessible and help people communicate with confidence through our app. Flexible Work Environment: A remote-first culture where you work largely from home, joining on-site when needed. Salary: A market-competitive salary between € 3,200 and € 3,900 gross per month (based on 40 hours), depending on your experience and skills.

Core Responsibilities

Build Speaklee’s marketing department and infrastructure, develop its strategy, and manage automation, lead nurturing, and conversion-focused campaigns for B2C and B2B audiences. Create content and events, improve the website and landing pages, and coordinate external partners while supporting the company’s growth.

Requirements

The role calls for a commercially minded, data-driven self-starter with experience in marketing automation, analytics, CRM, SEO/SEA, conversion optimization, and funnel optimization; experience in B2C, HealthTech, EdTech, or SaaS is a plus. Candidates should be strong storytellers and communicators, fluent in English and proficient in Dutch, and able to independently build and manage marketing operations.

Benefits

• Autonomy
• Personal Development
• Social Impact
• Flexible Work Environment
• Remote-First Culture