Key Skills

Job Description

Working alongside the Group Planning Director, you will play a central role in delivering the global planning product for Dyson. This role is responsible for driving best practice in media planning, embedding a consistent planning framework across markets, and championing the use of our Omni toolset to deliver measurable business outcomes. You will contribute to the development and deployment of strategic planning frameworks, provide campaign and NPD guidance, and engage closely with local markets to ensure alignment between global strategy and local execution. Operating with a high level of autonomy, you will lead projects end-to-end - interpreting briefs, shaping strategic thinking, directing cross-disciplinary teams, and ensuring the clarity, quality, and effectiveness of our planning outputs. This role is based within Omnicom Media in Amsterdam, working closely with colleagues based in London and Singapore who collectively make up the One Dyson @ Omnicom Global Team. This role requires deep planning expertise, and also client relationship skills. The Planning Director will be expected to build a strong relationship with the client based in Amsterdam as well as colleagues in other parts of the world Key Responsibilities Strategic Framework & Deployment Partner with the Group Planning Director to deliver an annual strategic planning framework across Dyson categories. Define portfolio-level approaches, including budget thresholds required to meet business objectives, in collaboration with the analytics team. NPD & Campaign Guidance Provide expert planning input for integration into Dyson campaign and NPD launch documentation. Drive efficiency and consistency across a high volume of briefs through a structured, scalable planning approach. Global-to-Local Campaign Orchestration Orchestrate global-to-local campaign planning through Omni platforms. Set up global campaigns and cascade them to local markets while maintaining strategic integrity and enabling local relevance. Market Strategic Engagement Partner with local market teams on campaign planning briefs to promote best practice. Support account teams in monitoring and improving local adoption of global strategy. Category & Insights Support Provide ad hoc strategic support to Dyson category and insights teams. Advise on optimal planning approaches, including budget allocation and channel strategy. Post-Campaign & Competitive Analysis Contribute planning insight to global post-campaign analysis and future campaign recommendations. Support the development of competitive and market intelligence reports. Strategy & Planning Community Actively contribute to the PHD EMEA Strategy & Planning community through forums and initiatives. Champion consistent application of planning tools (including Omni), best practices, and measurement frameworks. Help evolve ways of working across internal teams, local markets, and media partners. Identify and help shape projects with award-winning potential. Mentor junior planners and coordinators, developing planning craft and best-practice behaviours. Requirements 7+ years’ experience in media planning roles within leading media or integrated agencies. Demonstrated ability to develop integrated media strategies that connect insight, strategy, and execution. Experience across both brand and performance planning, with strong digital expertise. Proven ability to lead projects end-to-end and manage multiple workstreams simultaneously. Strong collaboration skills and experience working with cross-market teams and senior clients. Ability to translate complex strategy into clear, actionable outputs. Excellent communication and presentation skills, with a track record of building client trust and delivering business impact. Knowledge Required Strong understanding of integrated media strategy and modern planning frameworks. Knowledge of media sufficiency, ROI modelling, and data-led planning methodologies. Understanding of global-to-local campaign planning and market orchestration. Familiarity with digital ecosystems and the role of data and technology in planning effectiveness. Awareness of competitive dynamics and market intelligence approaches.

Core Responsibilities

Develop and deploy strategic planning frameworks for Dyson, guide campaign and product launch planning, and coordinate global campaigns with local markets while maintaining strategic consistency. Advise clients and teams on planning, budgets, channels, and campaign performance; champion Omni and best practices, contribute to competitive analysis, and mentor junior planners.

Requirements

Requires at least seven years of media planning experience at a leading media or integrated agency, with expertise in integrated strategies spanning brand, performance, and digital. Candidates should be able to lead complex projects, collaborate across markets and with senior clients, communicate strategy clearly, and understand media sufficiency, ROI modeling, data-led planning, and global-to-local campaign orchestration.