Key Skills

Job Description

ABOUT ABEL: From day one, Abel has painted with a different palette. When former winemaker Frances Shoemack founded Abel in 2013, that palette was essential oils. Today Abel’s palette has grown to include the latest biotechnology and natural science whilst remaining true to its 100% natural roots. Abel’s master perfumers create fragrances that are real, confident and singular. Just like those who wear them. You can find Abel in iconic doors in over 40 countries, including Liberty London and Dover Street Paris. ABOUT THE ROLE: The Senior Visual Designer will work directly with the Creative Director to own the look, feel and visual execution of Abel's brand across owned and partner touch points: product, retail, digital, events and partnerships. This person leads asset production end to end, photography, video, motion graphics, layout, typography, and print and packaging production, and turns creative briefs into visual assets for paid social, producing multiple variants at speed for testing. They brief and manage external photographers and videographers for campaign shoots, from mood boards and shot lists through to on-the-day direction, and manage relationships with external production and print suppliers. They support the Creative Director on launches and campaign planning, hold creative strategy jointly with the Content Creator and Copywriter during ideation, leading execution of the all visual assets. This role is perfect for an experienced designer who deeply understands the luxury brand environment both online and offline. Who is driven to build a brand visual world with cultural relevance as it evolves. RESPONSIBILITIES: Content creation and visual production: Plan and execute the full visual side of the brand alongside the Creative Director Create all visual content end to end, from concept through to final edit: photography, video, motion graphics Turn creative briefs into finished visual assets for paid social, producing multiple variants at speed for creative testing Adapt visual content across brand, ecommerce, retail, events, social media and partnerships Prepare additional visual assets for digital, retail and campaign use Produce and manage all printed brand assets: including packaging and print collateral Shoot short-form lo-fi video content solo, in the field and in-studio Shoot lo-fi stills content solo, in the field and in-studio Maintain brand visual quality and tone while working at speed Creative Director and campaign support: Assist the Creative Director with launches and campaign planning Brief and manage external photographers and videographers for campaign shoots, including scope, mood boards, shot lists and on-the-day direction Support campaign rollouts by managing visual assets and timelines Ensure creative outputs align with briefs set by the Creative Director Route all visual assets through Creative Director sign-off before they go live. Manage relationships with external production and print suppliers, including scoping, quotes and timelines QUALIFICATIONS & EXPERIENCE: 4 to 8 years experience in a visual design, content or creative role, in-house or agency. Hands-on experience producing visual content across multiple channels: photography, video editing, motion graphics. Portfolio of paid social ad design work, not just organic or brand content. Comfortable turning a creative brief into multiple fast-turnaround variants for testing. Confident with Figma, Adobe Creative Suite (Illustrator, Photoshop), and video tools such as DaVinci Resolve and CapCut. Experience producing print and packaging assets. Experience briefing and managing external photographers, videographers or production suppliers for campaign shoots.

Core Responsibilities

Lead the visual execution of Abel’s brand across product, retail, digital, events, and partnerships, producing photography, video, motion graphics, paid social assets, print materials, and packaging. Support the Creative Director with launches and campaigns, manage external creative and production suppliers, and ensure assets meet brand standards and receive approval before publication.

Requirements

Candidates should have 4 to 8 years of experience in a visual design, content, or creative role, with hands-on experience producing photography, video, and motion graphics across multiple channels. They should have a portfolio of paid social advertising, be able to create fast-turnaround variants for testing, be confident with Figma and Adobe Creative Suite, and have experience with print and packaging production and external production partners.