Key Skills

Job Description

Hang Eleven | Amsterdam / Remote | Full-time Reporting to the Chief Marketing Officer, you'll own and scale UGC production for Hang Eleven. Build a network of creators, manage content production at scale, and deliver high-performing creative that drives brand awareness and revenue. About Hang Eleven Hang Eleven is a fast-growing Dutch fashion and lifestyle brand inspired by travel, adventure, and a passion for exploring the world. Having built a strong presence in the Netherlands, we're rapidly expanding internationally, collaborating with globally recognised creators including Jay Alvarrez and building a community that shares our vision. We're looking for an ambitious UGC Manager to take ownership of our creator-led content production, build a scalable UGC programme, and help drive our next phase of international growth. What you'll do Creator sourcing: Identify, recruit, and manage UGC creators across key markets, particularly Germany, the Netherlands, and the UK. UGC production: Own the entire UGC process, from creator outreach and briefing to content delivery, feedback, and approvals. Creative strategy: Work closely with our growth and creative teams to develop content concepts, hooks, scripts, and briefs designed to perform across paid social. Content at scale: Build a consistent pipeline of high-quality UGC for Meta, TikTok, and other digital channels. Platform management: Use UGC platforms such as Trybe and similar tools to source creators, manage campaigns, and streamline content production. Performance optimisation: Analyse creative performance alongside our paid media team, identify winning concepts, and continuously improve content output. Creator relationships: Build a reliable network of creators for ongoing collaborations and repeat content production. Operations and reporting: Manage budgets, content calendars, usage rights, deliverables, and production timelines. What we're looking for 2+ years of experience managing UGC production, creator campaigns, or performance creative, ideally within fashion, lifestyle, or e-commerce. Strong understanding of what makes content perform on Meta, Instagram, and TikTok. Experience using platforms such as Trybe is a plus. Proven ability to manage multiple creators and produce content at scale. A creative mindset with a strong understanding of hooks, storytelling, trends, and direct-response advertising. Commercial awareness and the ability to use performance

Core Responsibilities

Own and scale the UGC programme, including sourcing creators, managing production from outreach through approvals, and maintaining a reliable pipeline of content for paid social and other digital channels. Collaborate with growth and paid media teams to optimize creative performance while managing budgets, calendars, usage rights, deliverables, and timelines.

Requirements

Applicants should have at least two years of experience in UGC production, creator campaigns, or performance creative, ideally in fashion, lifestyle, or e-commerce. They should understand performance content across Meta, Instagram, and TikTok and be able to manage multiple creators, produce content at scale, and apply strong creative and commercial judgment.