Key Skills

Job Description

ABOUT ABEL: From day one, Abel has painted with a different palette. When former winemaker Frances Shoemack founded Abel in 2013, that palette was essential oils. Today Abel’s palette has grown to include the latest biotechnology and natural science whilst remaining true to its 100% natural roots. Abel’s master perfumers create fragrances that are real, confident and singular. Just like those who wear them. You can find Abel in iconic doors around the globe, including Liberty London and Dover Street Paris. ABOUT YOU: The eCommerce Coordinator is the right hand to the eCommerce and Digital Marketing Lead, and the glue between eCommerce, marketing and creative. They run the day-to-day of Abel’s two Shopify stores and our Klaviyo set-up, and plan and execute launches end to end, from preparation to go-live. This is a performance-led role, not just uploading images to a theme. They improve how the site converts, keep it healthy for organic and AI search, keep product data and offers accurate, and turn trading data into action. They own the structures and templates the creative team works within, and make sure every campaign, email and page goes live correctly and on time. The roles suits someone resourceful, proactive and detail-driven. You solve problems before they are asked, and are ready to grow with the business. As Abel expands, there is a clear path to grow into owning our owned channels and marketplaces. ROLE & RESPONSIBILITIES: Shopify store management Manage day to day across both stores: products, collections, merchandising, navigation, pricing and discount codes Keep product data, pricing and stock visibility accurate, working with the Operations team Manage apps and site set-up, and brief our development partner on theme changes Own the page structures and templates the creative team builds within Launches and campaigns Plan and execute online launches end to end, from preparation to go-live Run launch checklists and timelines across eCommerce, performance and creative Set up offers, bundles and site mechanics for launches and campaigns QA everything before it goes live, on desktop and mobile Conversion, site health and organic search Improve conversion across the funnel: product pages, cart, checkout, mobile and site search Run and track site tests, and roll out what works Monitor site speed and fix issues quickly Run regular site health checks: broken links, redirects, crawl errors and mobile issues Keep page titles, meta descriptions, headings, image alt text and internal links in good order Maintain structured product data, so search engines and AI assistants can read and recommend our products accurately Track organic search performance in Google Search Console, and flag issues and opportunities to the eCommerce and Digital Marketing Lead CRM and lifecycle Own the Klaviyo set-up: templates, flows, segments and list health QA and schedule email campaigns built by the Content and Copywriter Maintain and improve automated flows, working with the Lead to grow repeat purchases Support the loyalty programme day to day Reporting and analysis Deliver a weekly trading report: traffic, conversion rate, average order value, sell-through and email performance Turn data into clear actions, and flag what is broken or slipping early eCommerce and Digital Marketing Lead support Keep the eCommerce project tracker and priorities moving Take ownership of problems across tools, partners and teams, and see them through Coordinate with marketing and creative so dates, assets and offers line up QUALIFICATIONS & EXPERIENCE: Candidates should possess strong E-Commerce and Sales skills, with experience managing online stores and supporting revenue growth. Candidates should possess excellent Customer Service and Communication skills to handle inquiries, resolve issues, and represent the brand professionally. Candidates should possess solid Analytical Skills to interpret performance data, track KPIs, and recommend improvements. Experience with ecommerce platforms (e.g., Shopify or similar), order management systems, and basic HTML or website content management is beneficial. Attention to detail, strong organizational skills, and the ability to manage multiple tasks and deadlines in a fast-paced environment are important. Prior experience in beauty, fragrance, fashion, or premium consumer goods is an advantage, as is proficiency in English; Dutch or additional languages are a plus.

Core Responsibilities

Manage Abel’s two Shopify stores and Klaviyo setup, coordinating product data, merchandising, campaigns, launches, and email activity. Improve conversion and site health, monitor organic search and trading performance, and turn reporting into actions while coordinating with marketing, creative, operations, and development partners.

Requirements

The role calls for e-commerce and sales experience, ideally managing online stores and supporting revenue growth, along with strong analytical, customer service, communication, organizational, and detail-oriented skills. Experience with Shopify or similar platforms, order management systems, and basic HTML or content management is beneficial; experience in premium consumer goods is an advantage.