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DESCRIPTION OF INTERN ASSIGNMENT
Intern assignment5-months MSc project based at ETCA
Project title : How can Shell systematically evaluate and prioritize market segments for emerging technologies, and developed frameworks for market scan?
Goals and objectives
This MSc project will have the following tasks:
- Prepare a map of online market scan tools that are used in Shell for existing and emerging technologies and technical services/products
- Conduct interviews with Shell colleagues who use these market scan tools and understand the process of market research, especially which provides stand out as possible buyers and why.
- After mapping and the interviews, develop a scoring system based on multiple criteria. This will allow us to filter the companies based on, for instance, sustainability targets, material requirements, volume potential, etc. Through the scoring system, identify specific companies to focus on.
- Report/Recommendations: The final step in the internship is to combine the quantitative and qualitative data from the interviews into a recommendation report. This report will include which market segments and specific companies to focus on, supported by realistic market share data (and the market growth forecast). It will also provide a strategic market approach and recommendations to improve Shell's current market research process, based on the scoring system developed during this project.
- Report/Recommendations: The final step in the internship is to combine the quantitative and qualitative data from the interviews into a recommendation report. This report will include which market segments and specific companies to focus on, supported by realistic market share data (and the market growth forecast). It will also provide a strategic market approach and recommendations to improve Shell's current market research process, based on the scoring system developed during this project.
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DISCLAIMER:
Core Responsibilities
Map Shell’s online market-scan tools and interview colleagues to understand how market research identifies potential buyers. Develop a multi-criteria scoring system to prioritize market segments and companies, then deliver a recommendation report with market data and proposals to improve Shell’s research process.
Requirements
The assignment is a five-month MSc project, indicating that a postgraduate degree program is relevant. The posting does not specify additional qualifications or prior experience requirements.
About Shell
Industry: Automotive
Company size: 501-1,000 employees
Jiffy Lube International recently named M.C.,LLC "Franchisee of the Year"for the organization’s leadership and dedication to the Jiffy Lube brand. The esteemed "Franchisee of the Year" award is presented annually to the franchisee who best exemplifies the values and attributes that are core to the Jiffy Lube brand, including commitment to their customers through the development and growth of their employees, appearance of both the interior and exterior of their service centers, and demonstrated operational excellence. "M.C., LLC not only delivers an exceptional customer experience, they have also taken on leadership roles by dedicating resources toward piloting new programs, products and services on behalf of the Jiffy Lube system of more than 2,000 service centers,” said Steve Ledbetter, president of Jiffy Lube International. M.C., LLC was instrumental in working with ride share partners to develop a program that was implemented nationwide. A Jiffy Lube franchisee for several decades, M.C., LLC owns and operates service centers in several markets including San Francisco, Boston, Providence, Portland and Los Angeles. The entity is a proven leader within the Jiffy Lube network,continuously investing in industry innovation while upholding the highest standards among its service centers across the country. “We are proud to represent the brand and while we currently have 95 Jiffy Lube service centers, we are continuing to grow our footprint,” said Marc Fanticola, president of M.C., LLC. “The entire M.C., LLC team consistently strives to provide the best possible service to our customers every day, every visit and we look forward to continuing to serve those drivers who depend on us to keep their vehicles on the road.“ About Jiffy Lube Jiffy Lube International, Inc. (“Jiffy Lube”),with more than 2,000 franchised service centers in North America, serves approximately 20 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care. About Shell Oil Company Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 90,000 employees in more than 80 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice. We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner. For more information,visit www.shell.us. com