Key Skills

Job Description

About the Team You’ll be joining JD.com’s European retail team, where collaboration, ownership and a commitment to delivering high-quality results are at the heart of how we work. Joybuy is looking for a commercially driven Category Manager with strong knowledge of Asian food products and a good understanding of the Dutch food retail market. Based in the Netherlands, you will be responsible for developing a competitive product assortment, building supplier partnerships and driving category growth. Combining your understanding of Asian food trends with local market insights, you will help shape our food offering to meet the needs of Dutch consumers while delivering sustainable sales and margin growth. Key Responsibilities Category Strategy & Performance: Own the commercial performance of assigned food categories, driving GMV, gross margin, sales growth, product availability and inventory turnover. Market & Consumer Insights: Develop a strong understanding of the Dutch food market, including local consumer preferences, shopping behaviors, retail trends and the competitive landscape. Identify opportunities to expand and optimize the Asian food assortment. Supplier Sourcing & Development: Identify, evaluate and develop relationships with food suppliers, brands, importers and distributors, leveraging knowledge of Asian food products and the Dutch supplier landscape. Assortment Management: Build and optimize a relevant, competitive assortment of Asian food products based on consumer demand, local market trends, product quality and commercial potential. Commercial Negotiation: Negotiate purchase prices, payment terms, rebates, promotional support and other trading conditions to improve category profitability and strengthen supplier partnerships. Pricing & Promotions: Develop competitive pricing and promotional strategies aligned with the Dutch market to drive sales and customer growth while maintaining healthy margins. Inventory Management: Work closely with Supply Chain and Operations on demand forecasting, replenishment and stock optimization to ensure product availability and minimize overstock, aged inventory and food waste. Category Performance Analysis: Monitor sales, margins, pricing, inventory and competitor activity to identify growth opportunities and translate insights into actionable business plans. Cross-functional Collaboration: Partner with Marketing, Supply Chain, Logistics, Finance and other commercial teams to deliver category targets and improve the customer proposition. Requirements Bachelor’s degree or above. 5+ years of relevant experience in buying, procurement, merchandising or category management, preferably in food, FMCG, grocery retail or e-commerce. Strong knowledge of Asian food products, including key product categories, brands, consumer trends and supplier landscapes. Good understanding of the Dutch food retail market, including local consumer preferences, retail channels, competitive dynamics and market-specific product requirements. Experience sourcing food products and managing relationships with suppliers, importers, distributors or manufacturers. Proven commercial negotiation skills and the ability to drive sales growth, margin improvement and category performance. Strong commercial and analytical skills, with experience in assortment planning, pricing and inventory management. A proactive, hands-on approach, with the ability to work independently and deliver results in a fast-paced environment. Strong communication and stakeholder management skills, with fluency in English. Dutch or Chinese language skills are a plus. Based in the Netherlands or willing to relocate.

Core Responsibilities

Own the commercial performance and growth of Asian food categories by developing the assortment, sourcing suppliers, negotiating trading terms, and setting pricing and promotional strategies. Analyze market and category performance, manage inventory with Supply Chain and Operations, and collaborate across teams to improve availability, profitability, and the customer proposition.

Requirements

Requires a bachelor’s degree or higher and at least five years of relevant experience in buying, procurement, merchandising, or category management, preferably in food, FMCG, grocery retail, or e-commerce. Candidates should have strong Asian food product and Dutch food retail market knowledge, supplier sourcing and negotiation experience, commercial and analytical skills, and fluency in English; Dutch or Chinese is a plus.