
Trade Marketing & Brand Specialist
Key Skills
Job Description
About Challenger Brands
We are challengers. We question how things are done today and look for smarter, faster, and more sustainable ways to get products into the hands of consumers. As Europe’s 1-Stop Distribution Partner, we support ambitious brands with a complete mix of sales, marketing, value-added logistics (VAS), warehousing, and compliance.
We are commercial and hands-on at heart: we love closing deals, solving problems, and making sure the numbers add up, but we’re just as likely to roll up our sleeves when a shipment needs to go out the door. Our team is international, informal, and straightforward no unnecessary hierarchy, just clear communication, mutual respect, and a good sense of humor. Together, we build the products of tomorrow.
The Role
We are looking for a proactive Trade Marketing & Brand Specialist who thrives in a fast-paced, international environment. This role combines two core areas of responsibility: Trade Marketing and Brand Management. You will take ownership of campaign execution, oversee the production of marketing materials, and coordinate digital content across our brand portfolio.
Reporting to the Marketing Manager, you will play a key role in enhancing brand visibility, supporting commercial growth, and ensuring consistent communication across all touchpoints from retail floors to social media feeds.
Key Responsibilities
Trade Marketing
Develop and execute trade marketing strategies across multiple brands and channels.
Independently manage projects, from concept to delivery.
Coordinate production and timely distribution of marketing materials for retail and events.
Maintain strong relationships with suppliers and agencies to ensure cost-effective, high-quality outputs.
Monitor market and consumer trends to refine strategies and increase relevance.
Measure and report on campaign effectiveness, optimizing as needed.
Brand Management
Oversee online marketing activities and content calendars for key brand channels.
Manage digital content creation and social media execution to ensure consistent and engaging brand presence.
Align messaging with commercial and marketing objectives.
Support the development of brand campaigns and product storytelling.
Cross-Functional & Strategic Support
Collaborate closely with internal departments, agencies, and external partners.
Contribute to broader portfolio and strategy discussions with the Marketing Manager.
Assist with budget planning and financial tracking of marketing activities.
Benefits
25 days of leave annually, with the option to purchase an additional days.
Professional Development: Access to LinkedIn Learning and a dedicated team to support your personal and professional growth.
Gourmet Dining: Delight in meals prepared by our talented, international private chefs.
Weekly Socials: Unwind with drinks and snacks every Friday at our in-house bar.
Exclusive Events: Participate in our renowned Summer and Christmas parties, featuring activities like go-karting and boat rentals.
Travel Reimbursement: We cover your commuting expenses to and from the office.
Diversity Celebration: Celebrate our vibrant workplace with over 47 nationalities.
Health and Wellness: Fresh fruit available daily.
Employee Referral Program: Earn rewards for referring qualified candidates.
Industry Engagement: Opportunities to attend trade shows and industry events.
Dynamic Work Culture: Be part of a young, ambitious, and international team.
Autonomous Environment: Thrive in an independent and supportive work setting.
Retirement Plans: Secure your future with our comprehensive pension plan.
Office Ambiance: Experience a vibrant atmosphere with a Sonos on each floor.
What Do You Bring?
Bachelor’s degree in Marketing, Business, or Communications.
Minimum 2 years of relevant experience in trade marketing and/or brand management, preferably in a B2B setting.
Proven ability to manage multiple projects across various markets.
Hands-on experience with offline marketing production (POS, packaging, print, etc.).
Familiarity with digital marketing tools and online content strategies.
Strong proficiency in Microsoft Office (Excel, PowerPoint, Word).
Excellent English communication skills (additional European languages are a plus).
Highly organized, detail-oriented, and capable of executing with precision.
Strong commercial mindset and understanding of the product lifecycle.
Core Responsibilities
The role involves developing and executing trade marketing strategies while managing brand campaigns and digital content across various channels. You will collaborate with internal teams and external partners to ensure consistent brand messaging and commercial growth.
Requirements
Candidates must hold a bachelor's degree in Marketing, Business, or Communications and possess at least 2 years of relevant experience. Proficiency in Microsoft Office and a strong understanding of both trade and brand marketing in a B2B setting are required.
Benefits
- 25 days of leave
- Professional development
- Gourmet dining
- Weekly socials
- Exclusive events
- Travel reimbursement
- Health and wellness
- Employee referral program
- Retirement plans
About West Coast Supply Group
Industry: Wholesale Import and Export
Company size: 51-200 employees
West Coast Supply Group has over 40 years’ experience as a leading wholesaler of premium brand fast-moving consumer goods (FMCGs). Located in the Netherlands, we operate worldwide with a specific focus on Europe, North America and Asia-Pacific. Active in 75+ countries, our international team is tailored to meet the needs of each specific market. We always go the extra mile to find the best options for our clients. We possess market-specific knowledge of our clients’ and suppliers’ needs and challenge ourselves every day to go above and beyond. In the great Dutch tradition of reliable and efficient trading, we strive to constantly improve our extensive market knowledge, smart logistics network and high-tech warehouses. Our goal is to offer the absolute best when it comes to logistics, pricing, conditions, service and quality. If you would like to know more about merchandise supplying or purchasing with us, please contact: [email protected]