Key Skills

Job Description

We're looking for a strategic leader to define and own TUI's global social strategy across organic, influencer and paid channels – creating a single playbook that regional teams bring to life locally. The role will be published until 5 November 2026. About Our Offer Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more. Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment. A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions. Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams. Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation. About The Job You'll define our global social strategy across organic, influencer and paid, creating the playbook, measurement framework and ways of working that regional teams localise and activate. Setting strategic direction, standards and governance for social across all markets is yours to own, levelling up impact and unlocking efficiency while activation stays with the regions. Transformation and change leadership are at the core of what you'll do – you'll reshape how we think about social across the business, positioning it as a prominent, strategic media channel that drives measurable commercial impact. Building the business case for social investment sits with you, using data and insight to shift mindsets, secure budget and demonstrate the value of social as a key growth driver alongside traditional media. You'll build our unified measurement and KPI framework, defining standardised cross-market metrics that link social engagement to commercial outcomes and ensure insights are shared, not siloed. Working closely with TUI Studios, you'll own master concepts, templates and toolkits, championing a "concept once, adapt everywhere" approach while creative production stays with Studios. About You Proven experience setting strategy across organic, influencer and paid social – not just a single discipline – and translating business objectives into coherent, channel-agnostic approaches. You've demonstrated success building strategies, playbooks and standards that are localised and activated across multiple markets and languages. You're a transformation catalyst who thrives on driving change, with a track record of elevating social media from a tactical afterthought to a strategic business priority that commands investment and respect. Your ability to navigate resistance, build coalitions and shift organisational culture around social is what sets you apart – you're comfortable challenging the status quo and bringing people along the journey. You're highly skilled at influencing senior, executive and board-level stakeholders, securing buy-in for new operating models and building high-performing teams with a test-and-learn culture. Outstanding written and verbal communication in English, including executive-level presentations, comes naturally to you. From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

Core Responsibilities

Define and lead TUI's global social strategy across organic, influencer, and paid channels, establishing playbooks, governance, measurement standards, and ways of working for regional teams to adapt locally. Lead organizational transformation, secure investment through data-driven business cases, and partner with TUI Studios on master concepts and toolkits while creative production remains with Studios.

Requirements

Candidates should have proven experience developing integrated strategies across organic, influencer, and paid social, and creating standards and playbooks activated across multiple markets and languages. They should be experienced in leading organizational change, influencing senior and board-level stakeholders, securing investment, building high-performing teams, and communicating fluently in English.

Benefits

• Attractive Remuneration
• Discretionary Bonus Schemes
• Travel Benefits
• Health and Well-Being Support
• Flexible Working
• Learning and Development Opportunities
• Global Project Opportunities
• Charity and Sustainability Initiatives