As Team Lead Dating Media Buying, you will own campaign performance, develop growth strategies, and lead a team responsible for scaling profitable acquisition activities. Your key responsibilities will include:

• Campaign management and performance: Own, launch, optimize, and scale high-budget campaigns across multiple traffic sources, geographies, and verticals. Monitor performance metrics, report on results, and ensure revenue and ROI targets are achieved.

• Growth strategy and experimentation: Develop and implement media buying strategies aligned with business objectives. Test new campaigns, funnels, creative angles, traffic sources, and markets while identifying scaling opportunities and performance inefficiencies.

• Data-driven optimization: Use performance data, trends, and analytical insights to guide decisions, improve campaign outcomes, and establish a culture of continuous experimentation.

• Partnerships and commercial development: Build relationships with advertising partners, networks, and sales representatives. Negotiate favorable deals, secure exclusive opportunities, improve margins, and identify new business and revenue streams.

• Team leadership and development: Lead, mentor, and develop media buyers. Establish clear KPIs, performance expectations, and accountability standards while supporting recruitment, onboarding, and training.

• Process and operational excellence: Improve workflows, campaign structures, and internal processes to support efficient, scalable operations across campaigns and teams.

• Cross-functional collaboration: Work closely with Business Intelligence, Product, and Creative teams to maximize campaign effectiveness and align execution with broader growth priorities.

• Industry awareness: Stay informed about advertising platform changes, emerging tools, traffic sources, and performance marketing trends to maintain a competitive advantage.

Requirements:

The ideal candidate is a commercially minded performance marketing professional with a strong record of scaling profitable campaigns and the leadership skills to turn strategy into measurable results. You combine analytical rigor with a hands-on approach, take ownership of business outcomes, and thrive in a fast-paced environment. The key requirements include:

• Professional experience: 4–6 or more years of experience in media buying or performance marketing.

• Campaign performance: Demonstrated success managing high-spend campaigns profitably, working with substantial budgets, and implementing effective scaling strategies.

• Analytical expertise: Strong understanding of performance data, campaign metrics, and ROI-driven optimization.

• Strategic execution: Ability to develop media buying strategies, translate business objectives into actionable plans, and identify opportunities across markets and verticals.

• Leadership experience: Previous experience managing or mentoring a team, setting performance expectations, delegating responsibilities, and developing team members.

• Ownership and decision-making: A strong sense of accountability for team and business results, with the ability to make sound decisions under uncertainty and prioritize effectively.

• Communication and collaboration: Excellent communication and stakeholder management skills, including the ability to build productive relationships with internal teams and external partners.

• Organization and discipline: A structured, proactive, and results-oriented approach to managing campaigns, budgets, and operational priorities.

• Language proficiency: Fluent English, both written and spoken.

• Affiliate marketing: Experience in affiliate marketing is an advantage.

• Traffic sources: Familiarity with multiple advertising channels, such as Meta, native advertising, and display.

• Advertising models: Strong understanding of CPM, CPC, CPL, and CPA pricing models.

• Tools and tracking: Experience with Business Intelligence tools, tracking systems, or custom performance dashboards is beneficial.

• Creative and funnel knowledge: A basic understanding of creative strategy and funnel optimization is a plus.

Benefits:

• Competitive base salary with strong performance-based bonuses.

• Opportunity to manage substantial advertising budgets and scale campaigns across international markets.

• Fully remote work environment with an international team.

• Fast-paced, high-growth setting offering meaningful responsibility and measurable business impact.

• Opportunities for continuous learning and professional development.

• Permanent employment.

• Remote work with an expected overlap of approximately three hours with Central European Time (CET).

• Applications must include a CV in English.