Senior Global Website Manager
€85,000 - €95,000 per year
Key Skills
Job Description
About Stokke – Here We Grow Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development. The Position Parent & Child at the Heart The Senior Global Website Manager leads Stokke.com operating model, translating Stokke’s e-commerce strategy into a focused, measurable website roadmap. The role is accountable for team leadership, business prioritisation, global-regional adoption, delivery effectiveness, and the continuous improvement of the Stokke.com customer experience. Reporting to the Global Head of E-Commerce, you will lead a multidisciplinary team spanning Website Product & Merchandising, Content & CMS, UX/UI, Website Experience, and Conversion Rate Optimisation. Working closely with regional e-commerce teams, IT, Product Owners, and agency partners, you will ensure website investments deliver measurable customer and commercial value. Following a major transformation of Stokke.com, this is an opportunity to shape the platform’s next phase of growth and influence how a global premium brand serves customers across markets. You will have meaningful scope to set direction, develop the team, and turn customer, commercial, and performance insights into digital experiences that increase conversion and create measurable business value. Based in Amsterdam, Netherland | Reporting to Global Head of E-Commerce Main Responsibilities Team Leadership & Capability Development • Lead, coach, and develop a high-performing global website team with clear ownership and accountability. • Build team capability and autonomy through effective talent development, performance management, and succession planning. • Establish scalable ways of working that improve collaboration, speed, quality, and transparency. • Align team priorities and capacity with e-commerce strategy and business objectives. Global-Regional Website Governance & Adoption • Partner with regional e-commerce teams to drive adoption and performance of global website capabilities across markets. • Establish clear governance, decision rights, and prioritisation between global and regional website needs. • Balance global consistency with relevant local customer, commercial, and market requirements. • Ensure regional performance insights and opportunities inform website optimisation and roadmap priorities. Website Roadmap, Product & Platform Partnership • Own the business roadmap for Stokke.com, translating e-commerce strategy into clear priorities and a measurable delivery backlog. • Partner with Product, IT, and development teams to align business needs, platform priorities, dependencies, and delivery. • Drive prioritisation and trade-offs across stakeholders, balancing customer value, commercial impact, strategic relevance, and technical feasibility. • Measure the impact of delivered initiatives and use insights to shape ongoing optimisation and future roadmap priorities. Website Performance, Insights & Continuous Optimisation • Own the continuous improvement of Stokke.com performance across customer experience, conversion, and commercial outcomes. • Turn customer, behavioural, experimentation, and commercial insights into evidence-based optimisation priorities. • Partner across CRO, UX, Product, Merchandising, and Content to drive high-value improvements across the customer journey. • Measure and communicate website impact, using performance insights to shape future optimisation and investment priorities. Agency & Delivery Partner Management • Lead and optimise strategic agency partnerships across website, UX, creative, and development. • Ensure clear briefs, accountability, and effective deployment of agency resources against business priorities. • Hold partners accountable for delivery quality, performance, and measurable customer and commercial value. • Strengthen collaboration and knowledge transfer between agency and internal teams. The Ideal Profile Experience Required • 8+ years’ experience in e-commerce, website management or digital experience, with experience leading complex, multi-market e-commerce websites and multidisciplinary teams. • Strong track record of driving website growth, customer experience and conversion through data, experimentation and continuous optimisation. • Experience working in a global matrix organisation, influencing senior and regional stakeholders and partnering effectively with Product and IT. • Proven experience managing external agencies and substantial cross-functional delivery projects. • Experience within premium consumer brands, retail or lifestyle environments is desirable. Leadership & Stakeholder Management • Strong people leader with a track record of building high-performing, autonomous teams and developing talent. Demonstrable experience directly leading and developing multidisciplinary teams is preferred. • Able to set direction, simplify complexity and align diverse stakeholders around clear priorities and decisions. • Strong communicator and influencer, comfortable challenging constructively and navigating competing priorities. Digital & Commercial Expertise • Strong understanding of e-commerce, UX, CRO, content, merchandising, analytics, SEO, GEO and AI-driven digital discovery, and end-to-end customer journeys, with the ability to connect these specialist disciplines, set clear priorities, and mobilise the right expertise to deliver commercial and customer outcomes. • Commercially minded and data-driven, with hands-on experience using reporting and analytics tools such as GA4 and Power BI to identify opportunities, evaluate performance, and support decision-making. • Strong understanding of website platforms, technologies and integrations; Salesforce Commerce Cloud or similar enterprise commerce experience is desirable. • Strategic, pragmatic and action-oriented, with the ability to move effectively between strategy and execution. • Good understanding of emerging AI technologies and their impact on customer discovery, website experiences, content, and e-commerce, with the ability to identify relevant opportunities for the business. What We Offer A strategic leadership role shaping the future of Stokke.com. Opportunity to lead a global website team and influence digital growth across markets. Exposure to Ecommerce innovation, customer experience, and AI-driven digital opportunities. A collaborative, international, and purpose-driven work environment. Salary range: €85k–€95k per year. A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.
Core Responsibilities
Lead the global website team and own the Stokke.com business roadmap, aligning global and regional priorities with Product, IT, and agency partners. Improve customer experience, conversion, and commercial performance through data-led optimization, effective delivery, and measurement of results.
Requirements
Requires 8+ years of e-commerce, website management, or digital experience, including leadership of complex multi-market websites and multidisciplinary teams. Candidates should bring strong commercial and analytical skills, experience with global stakeholders, Product and IT partnerships, agency management, and website optimization; GA4 and Power BI experience are cited, while Salesforce Commerce Cloud or similar is desirable.
Benefits
- Strategic Leadership Opportunity
- Opportunity To Lead A Global Website Team
- International And Collaborative Work Environment
- Purpose-Driven Work Environment
About Stokke
Industry: Manufacturing
Company size: 201-500 employees
Stokke provides worldwide distribution through selected retailers represented in around fifty countries. We are renowned worldwide and sell iconic products like the Tripp Trapp highchair. Stokke was founded on the west coast of Norway in 1932. Once a family-owned company, the company has been owned since 2014 by NXMH, a Belgium-based investment company wholly owned by South Korea’s NXC. In addition to its head office in Ålesund, Norway, it has as offices all around the world in Germany, US, China, France and many other countries. Stokke's ethos is epitomised by its Tripp Trapp® chair, which will celebrate its 50th anniversary this year. Created by Norwegian designer Peter Opsvik, the iconic chair launched in 1972 did something completely new; it gave children an ergonomic seat of their own and made it possible for children to comfortably join their family at the table for connection and bonding. Today, Stokke is selling more Tripp Trapp® chairs than ever before and has sold more than 13 million worldwide. Since 2006, Stokke's focus has been purely on the premium children's markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke's mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life. Our brand purpose "Here we grow" and our vision “Confident kids for a better world” are the cornerstone of our product innovation, development, and production. Each Stokke product is developed to stimulate the child's ongoing development through their ability to allow the bond between parent and child to grow through strong visual contact and interaction.