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Hubspot and AI specialist (m/w/d)

CWS

Heerenveen, Dreieich
Full-time
2-5 years experience
On-site

Key Skills

HubSpot
CRM
Marketing Automation
Lead Management
AI Implementation
Data Analysis
Sales Operations
Workflow Automation
Lead Scoring
Lead Nurturing
Data Governance
System Integration
B2B Marketing
Troubleshooting
Project Management

Job Description

You love making HubSpot work, and work better? Then let’s build our commercial engine together.

At CWS Cleanrooms, we keep the world’s most sensitive production environments clean. Customers in the pharmaceutical and semiconductor industries trust our cleanroom textiles and specialised cleaning services to produce medicines and high-tech components safely.

We recently introduced HubSpot and we’re on a journey to make marketing and sales smarter, faster and more data-driven. Now we’re looking for the hands-on expert who turns ideas into working solutions.

Your role

As our HubSpot and AI Specialist, you’re the go-to person for everything HubSpot. You work closely with our Growth Marketing Manager, Sales Excellence Director and Principal Innovation Specialist, and you turn their strategic requirements into practical, scalable solutions. Then you build them yourself.

What you’ll do

  • Own the platform: configure and optimise HubSpot objects, properties, workflows, forms and landing pages;
  • Design smart solutions: check what HubSpot and proven market solutions can already do before building custom approaches, and make sure your solutions work in practice.
  • Power lead management: support the growth marketing team by building and improving lead generation, nurturing, scoring, routing and lifecycle workflows that turn interest into pipeline.
  • Enable sales: set up funnel and opportunity management, forecasting, visit reporting and database management, and make the CRM easy and enjoyable to use.
  • Turn data into insight: keep HubSpot data accurate and clean and support integrations with IT and partners.
  • Help people succeed: be the first point of contact for HubSpot questions, create practical guides and training, and drive adoption across teams.
  • Keep improving: follow new HubSpot features, manage a clear improvement backlog and roadmap, and use data and feedback to make things better every month.
  • Spearhead AI Implementation: Evaluate and implement AI tools and solutions (e.g., GPTs, chatbots) to streamline and automate marketing and sales processes.

What you bring

  • A degree in Marketing, Business, Information Systems, Digital Technology or a related field, or equivalent experience
  • About 3–5 years of hands-on experience with HubSpot (CRM, Marketing Hub, Sales Hub) or a comparable CRM or marketing automation platform
  • Practical experience with workflows, automation, properties, pipelines, forms, lists, reports and dashboards
  • A good understanding of B2B marketing, lead management and sales processes
  • Strong analytical and troubleshooting skills, and the ability to turn business needs into maintainable system solutions
  • Fluent English; German and/or Dutch is an advantage
  • Nice to have: HubSpot certifications, and experience with CRM data governance and integrations

Who you are

  • A doer: entrepreneurial, hands-on, with a real make-it-happen mindset, from idea to implementation
  • Curious and resourceful: you enjoy researching, testing and finding the best solution
  • Pragmatic: you balance speed, quality and scalability
  • Independent but collaborative: you work on your own within a clear direction and enjoy partnering with marketing, sales, digital and IT colleagues
  • Comfortable in a dynamic environment where requirements evolve

Why join us?

  • Real ownership: you’re the HubSpot expert, and your solutions directly shape how we grow.
  • Visible impact: your work supports lead generation, sales execution and commercial growth across several countries.
  • Room to build: a young HubSpot set-up gives you space to design things the right way.
  • Visibility: you’ll work directly with management and across all business units.
  • Entrepreneurial environment: short decision paths and room to shape things, backed by a strong international group.
  • A meaningful industry: your work supports the safe production of medicines and high-tech products.
  • Optimal start: A comprehensive, individually tailored onboarding program for an excellent start

Core Responsibilities

You will own and optimize the HubSpot platform, configuring workflows, objects, and integrations to drive marketing and sales efficiency. Additionally, you will spearhead the implementation of AI tools to automate processes and provide training to ensure high adoption across teams.

Requirements

The ideal candidate has 3–5 years of hands-on experience with HubSpot or similar CRM platforms and a strong understanding of B2B marketing and sales processes. You must possess analytical skills, a pragmatic mindset, and the ability to translate business requirements into scalable technical solutions.

Benefits

  • Individually tailored onboarding program
  • International environment
  • Professional development

About CWS

Industry: Environmental Services

Company size: 5,001-10,000 employees

CWS Workwear, CWS Hygiene, CWS Fire Safety, CWS Cleanrooms and our supporting CWS Business Services are working to create a healthier and safer tomorrow. This is the common goal of our four CWS business units, which we strive to achieve every day. We set new standards with sustainable innovations: the concepts of recycling and rental have always been at the heart of our business models. In this way, we will continue to contribute to improved health, safety and protection in the future. For you, your employees and your customers. Every single day. The four CWS business units: CWS Workwear, CWS Hygiene, CWS Cleanrooms and CWS Fire Safety offer a comprehensive range of solutions in their respective fields, complemented by Floor Care and Healthcare. We look forward to providing you with a tailored service. Visit our dedicated business LinkedIn accounts: ➡️CWS Workwear: https://www.linkedin.com/company/cws-workwear/ ➡️CWS Hygiene: https://www.linkedin.com/company/cws-hygiene-group/ ➡️CWS Fire Safety: https://www.linkedin.com/company/cws-fire-safety/ ➡️CWS Cleanrooms: https://www.linkedin.com/company/cws-cleanrooms/ ➡️CWS Business Services: https://www.linkedin.com/company/cws-business-services/

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