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Senior Product Manager, Growth Platform

Lemonade

Amsterdam
Full-time
5-10 years experience
On-site

Key Skills

Growth Product Management
Organic Growth
A/B Testing
Conversion Optimization
Engagement Strategies
Data Analysis
Product Strategy
Roadmap Planning
Experimentation
Customer Research
Product Execution
Stakeholder Communication
Cross-Functional Collaboration
Referral Marketing
Lifecycle Marketing
AI

Job Description

What You’re Applying For We're looking for a Senior Growth Product Manager to help scale our user base through organic channels like search, viral loops, and referrals. You'll join one of our Growth teams and shape how people find Lemonade and bring others along. Your work will help take revenue from millions to billions across new geographies. We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work. Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools. In this role you'll Set the vision and roadmap for our organic growth engines, balancing business goals with user value Uncover opportunities across the funnel using customer behavior, user research, and experimentation Launch organic, referral, and lifecycle initiatives that bring in new users and keep them around Run A/B tests with clear hypotheses, guardrails, and solid instrumentation, then turn the results into the next experiment Define and track the metrics that show whether we're winning, and keep optimizing for impact Partner with Design, Engineering, Data Science, and Marketing from first discovery to delivery and measurement Challenge assumptions and push for bold ideas, grounded in data and customer insight What you'll need 5+ years as a product manager in a fast-paced, growth-focused environment Deep expertise in growth methods, including A/B testing, conversion optimization, and engagement strategies A data-first mindset, with the analytical chops to turn insights into decisions End-to-end product execution skills, from strategy and ideation to implementation and optimization Exceptional communication and storytelling skills, with the ability to influence stakeholders at every level A hands-on, proactive approach, plus real curiosity about AI and a commitment to learning as it evolves Ready to work in an office environment most days of the week Things to know… Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.

Core Responsibilities

Set the vision and roadmap for organic growth, referral, and lifecycle initiatives, using customer insights and experimentation to attract and retain users. Define and monitor growth metrics, run well-instrumented A/B tests, and partner with Design, Engineering, Data Science, and Marketing to deliver and optimize products.

Requirements

Requires 5+ years of product management experience in a fast-paced, growth-focused environment, with expertise in growth methods, A/B testing, conversion optimization, and engagement. Candidates should bring strong analytical, execution, communication, and stakeholder-influence skills, a proactive approach, curiosity about AI, and willingness to work in an office most days.

About Lemonade

Industry: Insurance

Company size: 1,001-5,000 employees

Our mission is to become the most loved insurance company in the world. As a customer-centric tech company, we created an insurance experience across Renters, Home, Pet, Car, and Life that is smart, instant, and delightful. Our team of 1,200+ Lemonade Makers make it possible for over 2M customers throughout the US, UK and Europe to get coverage instantly, with nearly half of claims paid in a matter of seconds. Powered by AI and social impact, Lemonade is a purpose-built, technology-first insurance carrier. A Certified B-Corp, our commitment to social impact is embedded in every aspect of the company, and our Giveback program, which donates a percentage of leftover premiums to nonprofits selected by our community, has donated over $10M to organizations in need. If you want to be a part of it, check out our Lemonade Makers career page: https://makers.lemonade.com/

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