Key Skills

Job Description

Discover the Future of Agriculture with Kverneland Group! Kverneland Group is a leading international company developing, producing and distributing agricultural machinery and digital services. A strong focus on innovation allows us to provide a unique and broad product range with high quality. Kverneland Group is part of the Kubota Corporation which has the ambition to support and solve problems in food, water, and the environment leading the way to a more sustainable world. Spanning across 120+ countries and employing more than 50,000 people in Asia, Europe and North America, Kubota generates revenue in excess of $20 billion. Are you ready to contribute to the future of sustainable agriculture? Explore this exciting career opportunity with Kverneland Group, where innovation meets impact. My job, Our future The After-Sales & Precision Farming Marketing Manager owns the strategic and commercial marketing for After-Sales & Precision Farming, covering Genuine Parts, KVG Services and Precision Farming Solutions across the Kverneland, Vicon and Kubota Implements brands. The role combines commercial, dealer-facing marketing execution for After-Sales marketing with commercial product marketing responsibility for Precision Farming, sitting at the crossroads of campaign planning, product marketing, content production and cross-functional collaboration with Sales Companies (SC), Sales Managers, Product Managers (CPM/SPM), GRMC and external agencies. Description of the Role & Responsibilities Own and maintain the After-Sales & Precision Farming marketing plan. Develop and implement product marketing plans and campaigns in cooperation with Commercial and Strategic Product Management (CPM/SPM). Maintain and update the product Go-to-market Roadmap in cooperation with SPM, CPM, Product Development and the Marketing Director. Develop marketing launch plans following the go-to-market strategy in cooperation with CPM, GRMC and Sales Companies. Own product marketing across all relevant brands and product groups. Design and execute online and offline marketing campaigns in cooperation with the Digital Specialist, GRMC and Sales Companies. Develop product stories in cooperation with PM and Sales Companies. Drive competitor benchmarking on offers and promotions to support campaign positioning. Produce and maintain dealer-facing marketing materials, including brochures, leaflets, product information, presentations, price lists and seasonal promotional materials. Organize photo and video shoots with SPM/CPM and external suppliers, including production of photo, video and animation content. Safeguard corporate branding and design guidelines across all marketing materials. Plan and support product training, including iXperience Days and other training events. Steer the product naming strategy in cooperation with SPM, Sales Companies and IP. Plan and support trade shows and events. Maintain regular marketing alignment with GRMC, Sales Companies and Kubota Marketing. Skills & Requirements Strong command of social media platforms and content scheduling tools. Familiarity with CMS platforms (e.g. Crownpeak, eZ Publish) and with CRM Microsoft Dynamics 365. Solid analytical skills with ability to translate data into actionable insights. Excellent organisational skills with attention to detail and ability to manage multiple priorities. Good communication and cross-functional collaboration skills. Fluent in English; additional European languages are a plus. Education Master’s degree in Marketing, Communications, Business, Agribusiness or a related field. Proven experience in product or commercial marketing, ideally in related B2B/industrial or agricultural sector.

Core Responsibilities

Own the After-Sales and Precision Farming marketing plan, product marketing, go-to-market roadmaps, launches, and online and offline campaigns across the Kverneland, Vicon, and Kubota Implements brands. Create dealer-facing materials and product content, support training and events, guide product naming and branding, and coordinate marketing with internal teams, sales companies, and external agencies.

Requirements

A master's degree in Marketing, Communications, Business, Agribusiness, or a related field is required, along with proven product or commercial marketing experience, ideally in B2B, industrial, or agricultural sectors. Candidates should have strong social media and content scheduling skills, familiarity with CMS platforms and Microsoft Dynamics 365, analytical and organizational abilities, effective communication and collaboration skills, and fluency in English.