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Key Account Manager | White Goods | BNL

TCL Electronics Europe

Rotterdam
Full-time
2-5 years experience
On-site

Key Skills

Key Account Management
Major Domestic Appliances
Business Development
Annual Agreement Negotiation
Sales Planning
Marketing Planning
Revenue Growth
Profitability Management
Product Mix Management
Commercial Action Management
Sales Forecasting
Market Research
Competitor Analysis
Customer Relationship Management
Communication
Decision-Making

Job Description

WHY TCL? Our company: Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25 000 employees across 78 countries and now ranked n°2 worldwide LCD TV supplier. TCL’s slogan or signature, « The Creative Life », sets the tone. Our strengths: Taste for challenge of all teams High development ambitions International outreach Vertical integration European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux) We are seeking for a Key Account Manager with the aim to help us to develop the business of Major Domestic Appliances of the company through our existing customers network in BNL. Job Duties: Key Account Manager maintains and plans an organization’s overall policies and goal regarding Category Major Domestic Appliance development Identify potential business partners, engage contact and company presentation, negotiate annual agreements Create and implement a yearly account Sales / Marketing plan per Key Customers in line with Company strategy and targets Achieve the quarterly KPIs (Revenue, profit, product mix) and the sales objectives Follow our Sales Book guidelines Define, implement, control and approve all related commercial actions to empower TCL visibility and increase sales out Manage Sales expenses according to company policy and within the allocated support Develop long term business plans with customers (1-2 years). Anticipate market trends, identify future ranges and / or specific needs to cover all segments Collect information about our competitors and report key success activities. Weekly follow sales forecasts at 3 months. Working with EU marketing/logistic/accounting team/after sales service In collaboration with the Product Management, ensure that sales are in line with expectations: analyze and simulate the sales, based on market research and standard tools. Candidate profile: At least 3-5 years as KAM ideally within MDA categories Very good knowledge of BNL distribution and competition Ability to deliver results with a lot of autonomy Ability to anticipate and decision-making in a highly competitive environment Excellent communication and interpersonal skills. Native language: NL & English: fluent Location: BNL HQ Rotterdam.

Core Responsibilities

Develop Major Domestic Appliance business with existing and potential BNL customers by negotiating agreements and creating account sales and marketing plans. Deliver revenue, profit, and product-mix targets; manage commercial actions and expenses; forecast sales; and coordinate with EU marketing, logistics, accounting, after-sales, and product teams.

Requirements

Candidates should have 3–5 years of Key Account Manager experience, ideally in Major Domestic Appliances, and strong knowledge of BNL distribution and competitors. They should be autonomous, results-oriented, able to anticipate market needs and make decisions in a competitive environment, and have excellent communication skills; native Dutch and fluent English are required.

About TCL Electronics Europe

Industry: Computers and Electronics Manufacturing

Company size: 10,001+ employees

Headquartered in China, TCL Electronics Technology Holdings Limited (HKSE: 01070) is one of the top-three TV brands in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. At TCL, we develop increasingly innovative products, centred on your expectations and providing the best of smart Internet technologies. Our mission is to create innovation and place it within reach of as many people as possible making their life better, while being one of the most creative companies in the mass electronics market. More than just a slogan, "The Creative Life"​ sums up our vision perfectly. Since we took our first steps in China at the start of the 1980s, we have grown to become one of the largest mass electronics groups in the world. During these years, TCL has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LED-TVs. Today, TCL is a leading company for Consumer Electronics with 75 000 employees across 160 markets, 28 R&D centers, ranked n°3 worldwide LCD TV supplier. TCL Electronics strives to build a comprehensive ecosystem for smart TVs that provides worldwide users with a superior experience. In Europe, TCL Electronics operates from its European Headquarters in Issy-les-Moulineaux, France. Its TV set manufacturing facility is located in Poland. The role of the European branch is to strengthen TCL’s brand in Europe and manage the company’s commercial and strategic development, supported by its sales, marketing and after-sales services teams. We currently distribute Smart and Android TVs and we consider launching some other product categories. If you share our ambitions and values like innovation, initiative, integrity, and responsibility, join the TCL international team: https://www.tcl.com/eu/en/career

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