Key Skills

Job Description

We are a fast-growing audio series platform delivering captivating, immersive audio content. Our portfolio includes audio series spanning over 100 hours. To drive app installs, we run large-scale ad campaigns across Facebook, TikTok, and YouTube. To strengthen our team, we are looking for a talented (Freelance) Promo / Content Writer (Performance Marketing) (m/f/d/x) who will play a pivotal role in creating and optimizing long-form ad scripts that engage and convert our target audience. Role Overview As a Promo / Content Writer, you will be responsible for dubbing, Adapting and creating 30-40 minute story scripts that capture attention, hook listeners, and drive conversions. Your primary focus will be crafting compelling pilot scripts for our shows to be used as advertisements that acquire new users for our app. You will work closely with our marketing and creative teams to continuously test, iterate, and optimize ad scripts based on performance data - aiming for high user retention, strong click-through rates (CTR), and low cost-per-install (CPI). This role requires a deep understanding of the Dutch target audience, their interests, social media platforms, and performance marketing strategies. Key Responsibilities Dubbing and Creating Compelling Long-Form Ad Content Adapting and Creating 30-40 minute story scripts for Facebook, TikTok, and YouTube ads Developing diverse thematic approaches to produce multiple attention-grabbing, high-retention scripts Dubbing multiple short and Long form assets, in a way which appeals highly to the local market Identifying the most engaging story elements from the audience’s perspective and translating them into high-converting scripts Data-Driven Optimization & Iteration Analyzing script performance using campaign data Identifying top-performing and underperforming narrative elements Running A/B tests to optimize creative variations Continuously optimizing content based on KPIs such as CPI, retention, completion rate, and CTR Collaboration with Marketing & Creative Teams Collaborating closely with marketing to align content with overarching campaign goals Brainstorming with stakeholders to establish best practices for high-performing narratives Audience-Centric Writing Tailoring tone, style, and messaging specifically for the Dutch market Monitoring current trends across Facebook, TikTok, and YouTube to create authentic, platform-native content Requirements Fluent in Dutch and English, German is a plus 4+ years of professional experience in copywriting or content creation, with a strong focus on performance marketing, social ads, or long-form content Proven track record of producing high-converting ad creatives Strong analytical skills and experience in data-driven content optimization Deep understanding of the Dutch target audience, culture, and media consumption habits Excellent knowledge of current social media trends Contract 2-month freelance contract with an option for extension based on performance Remote

Core Responsibilities

Create, adapt, and dub long-form story scripts and other ad assets for Facebook, TikTok, and YouTube, tailoring content to Dutch audiences. Analyze campaign performance, run A/B tests, and collaborate with marketing and creative teams to improve retention, click-through rates, completion rates, and cost per install.

Requirements

Requires fluency in Dutch and English, with German considered a plus, and at least four years of relevant copywriting or content creation experience. Candidates should have a record of producing high-converting ad creatives, strong analytical and optimization skills, and a deep understanding of Dutch audiences, culture, media habits, and social media trends.