Regional Sales Manager
Key Skills
Job Description
Position: Regional Sales Manager
Position Overview:
The Regional Sales Manager is responsible for driving sustainable revenue growth, expanding market presence, and developing strategic customer relationships across the assigned territory. Key responsibilities include:
- Achieve and exceed annual sales targets through proactive business development and account management.
- Develop, maintain, and strengthen long-term relationships with customers, while promoting the company's brands, products, and services in a professional and ethical manner.
- Provide regular market intelligence, including business trends, regulatory developments, competitive activity, and industry insights within the assigned territory.
- Identify, qualify, and manage sales opportunities, ensuring accurate pipeline management and forecasting through the company's CRM system.
- Develop strategic territory plans to identify growth opportunities, improve market penetration, and maximize utilization of available company resources.
- Recruit, manage, mentor, and engage agents, distributors, and channel partners to support business objectives and enhance regional coverage.
- Establish ambitious yet achievable annual sales objectives based on installed base analysis, customer shutdown schedules, project pipelines, and key account development plans.
- Deliver accurate and timely sales forecasts, maintaining high standards of CRM data quality and opportunity management.
- Expand the company's market footprint by securing new customers, increasing share of wallet within existing accounts, and identifying new industry sectors and applications.
- Grow the customer base through the identification and development of MRO (Maintenance, Repair & Operations), capital project, aftermarket, and service opportunities.
- Collaborate with internal teams including engineering, operations, product management, and customer support to ensure successful project execution and customer satisfaction.
- Monitor and evaluate market trends, customer requirements, and competitive positioning to support strategic decision-making and territory growth.
- Drive profitability by focusing on high-value opportunities, effective pricing strategies, and long-term customer partnerships.
- Maintain a strong understanding of the company's products, solutions, and industry applications to effectively position value propositions with customers.
- Represent the company at industry events, trade shows, customer meetings, and professional networking opportunities to enhance brand awareness and generate new business opportunities.
Success Measures
The Regional Sales Manager will be measured on:
- Achievement of sales revenue and profitability targets.
- Growth in market share and customer acquisition.
- Accuracy of sales forecasting and CRM management.
- Development and retention of key customer relationships.
- Expansion of distributor and agent performance.
- Identification and conversion of strategic project opportunities.
- Contribution to overall business growth and customer satisfaction within the assigned territory.
Core Responsibilities
Drive revenue growth and profitability across the assigned territory by achieving sales targets, acquiring customers, expanding existing accounts, and developing strategic opportunities. Manage customer and channel partner relationships, territory plans, market intelligence, CRM data, and forecasts while collaborating with internal teams to support successful project execution and customer satisfaction.
Requirements
The role calls for strong sales, business development, account management, forecasting, and territory-planning capabilities, along with the ability to develop customer and channel partner relationships. It also requires market and competitive awareness, effective CRM and opportunity management, and collaboration with engineering, operations, product management, and customer support; no formal education or years-of-experience requirements are stated.
About Valmet
Industry: Machinery Manufacturing
Company size: 10,001+ employees
Valmet is a global technology leader serving process industries. We work together with our customers throughout the entire lifecycle, delivering cutting-edge technologies and services as well as mission-critical automation and flow control solutions. Backed by more than 225 years of industrial experience and a global team of over 19,000 professionals close to customers, we are uniquely positioned to transform industries toward a regenerative tomorrow. In 2024, Valmet’s net sales totaled approximately EUR 5.4 billion. Our head office is in Espoo, Finland, and we have experts in approximately 40 countries around the world. Valmet’s shares are listed on Nasdaq Helsinki. Valmet has two focused segments: Biomaterial Solutions and Services and Process Performance Solutions. Valmet’s operating model consists of five business areas: Automation Solutions; Flow Control; Pulp, Energy and Circularity; Packaging and Paper; and Tissue. The business areas are supported by a separate Latin America unit and a China Chair. The Global Supply unit supports cost-competitiveness by optimizing and leveraging Valmet’s global scale in procurement and production.