Key Skills
Job Description
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
- Account Marketing Ownership: Lead marketing activation for a portfolio of area accounts in close partnership with the respective Sales Managers.
- Strategic Planning: Develop annual trade marketing plans aligned with commercial objectives, brand priorities, key campaigns, and account needs.
- Activation & Execution: Plan and execute co-branded marketing initiatives across in-store and relevant retail marketing channels, ensuring strong and consistent execution.
- Regional-to-Local Alignment: Translate regional brand strategies, campaigns, and tools into locally relevant initiatives that reflect account priorities and community opportunities.
- Budget & Performance Management: Manage activation budgets, monitor sell-out performance and ROI, and collaborate cross-functionally with Sales, Category Marketing, Brand, and Retail Operations to optimize results.
YOUR TALENT
- You bring solid experience in Account, Trade, or Retail Marketing and know how to translate brand strategies into impactful, consumer-focused activations.
- You have a strong commercial mindset and understand how marketing activities can drive sell-out, category growth, and overall business performance.
- You combine strategic thinking with hands-on execution, managing multiple accounts, projects, campaigns, priorities, and budgets effectively.
- You are analytical and performance-driven, with the ability to evaluate marketing investments, track ROI, and use insights to continuously improve future activities.
- You are a strong communicator (fluent in Dutch and English) and collaborative team player, confident in building effective relationships across Sales, Category Marketing, Brand, Retail Operations, and external account partners.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Core Responsibilities
The Trade Marketing Manager will lead marketing activation for a portfolio of accounts by developing annual trade marketing plans aligned with commercial objectives. They are responsible for executing co-branded initiatives, managing budgets, and monitoring sell-out performance in collaboration with cross-functional teams.
Requirements
Candidates must have solid experience in account, trade, or retail marketing with a strong commercial mindset and the ability to translate brand strategies into consumer-focused activations. Proficiency in both Dutch and English is required, along with strong analytical skills and the ability to manage multiple projects effectively.
About PUMA
Industry: Retail
Company size: 10,001+ employees
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.
