Key Skills

Job Description

Why Here? NS plays a vital role in keeping the Netherlands mobile through sustainable train travel. The Growth Marketing Team within the Consumer Results Cluster focuses on driving commercial growth by encouraging travelers to choose the train more often. Curiosity, experimentation and continuous learning form the core of their approach. The team collaborates across marketing, data, content and product development while offering significant room for entrepreneurial initiative at the scale of a major national operator. What Will You Do? As a Growth Marketeer CRM at NS, you will identify commercial growth opportunities from customer behavior, data and market developments. You will translate those opportunities into creative propositions, customer journeys and concrete experiments using CRM, personalization and customer data. Additionally, you will formulate hypotheses, run A/B tests, analyze results and adjust strategies to drive activation, engagement, retention and loyalty across the full funnel.

Core Responsibilities

Identify commercial growth opportunities using customer behavior, data, and market developments, then turn them into propositions, customer journeys, and experiments. Develop hypotheses, run and analyze A/B tests, and refine strategies to improve activation, engagement, retention, and loyalty across the customer funnel.

Requirements

The posting does not specify formal education, years of experience, or other mandatory qualifications. The role calls for using customer data and market insights to develop CRM and personalization initiatives, and for designing, testing, and analyzing growth experiments.