Key Skills

Job Description

The role We are accelerating our growth in the United States and Canada, and we're looking for a hands-on Growth & Performance Marketing Lead to build and run the growth engine behind DPW New York. This is more than a campaign execution role. You'll combine strategy with hands-on execution, using paid acquisition, modern outbound tools, automation, AI and experimentation to grow our audience, drive ticket revenue and generate commercial pipeline. We're looking for someone who is curious about emerging GTM tools and approaches, knows how to turn them into practical growth opportunities, and can build repeatable systems rather than rely on agencies or one-off campaigns. You'll be based in our Amsterdam office, working with overlap into US time zones, with occasional travel to the US. What you'll own US & Canada growth strategy: Translate commercial targets into actionable growth plans for audience acquisition, delegate ticket sales and sponsorship pipeline. Paid acquisition: Develop and execute paid GTM strategies across LinkedIn, Google, Meta and retargeting, owning budgets, testing, optimization and performance against CAC, ROAS and revenue. Modern outbound & GTM systems: Build and operate outbound campaigns using tools such as Clay, LinkedIn Sales Navigator, Instantly, Salesflow or similar platforms. Own the process from audience targeting, sourcing and enrichment to sequencing, personalization, lead qualification and Sales handoff. Marketing automation & growth operations: Build HubSpot segments, workflows, lifecycle journeys and lead-routing processes, connecting paid, outbound and other acquisition channels into a scalable growth engine. Use AI and low-code tools such as n8n where they add value. Tracking, attribution & reporting: Own campaign measurement and tracking QA, troubleshoot common issues, and build visibility across the funnel from first touch to Closed Won. Work with Sales and Data to improve lead quality, conversion and revenue attribution. Experimentation & optimization: Build a structured testing roadmap across audiences, channels, messaging, offers, landing pages and conversion journeys. Identify what works, understand what doesn't, and continuously improve performance. Cross-functional collaboration: Work closely with Marketing, Sales and Data to turn growth opportunities into action, share learnings and help strengthen DPW's overall growth capabilities. About you 3+ years of experience in growth, demand generation or performance marketing, ideally in B2B SaaS, technology, events, media or another high-growth environment. Operator-first, strategy-capable: You have strong hands-on execution experience and have progressed into owning growth plans, budgets or acquisition strategy. You're comfortable moving between strategy and execution. Strong paid acquisition experience: You've personally built, managed and optimized campaigns across platforms such as LinkedIn Ads, Google Ads and Meta, and understand how to connect paid investment to commercial outcomes. Modern GTM mindset: You're familiar with today's outbound ecosystem, including prospecting, enrichment, cold email, LinkedIn outreach and AI-powered automation. You've personally built or operated outbound workflows and understand the strengths and limitations of different channels. Hands-on with CRM and automation: You can build HubSpot segments, workflows, nurture journeys and reporting, and understand how to connect marketing activity to Sales processes. Commercially minded: You think in qualified demand, conversion, pipeline and revenue, not just impressions, clicks and leads. Curious and experimental: You actively explore new tools and approaches, test them, learn from successes and failures, and apply those learnings to improve results. Independent and collaborative: You take ownership and execute independently, while working closely with colleagues, sharing knowledge and contributing to team success. Entrepreneurial: You're comfortable with ambiguity, speed and limited resources, and prefer building solutions over waiting for perfect processes. Bonus: Experience acquiring B2B audiences in the US, event marketing, community-led growth, ABM, procurement/supply chain technology, or scaling a European brand in North America. How we measure success Growth in qualified US registrations and delegate ticket revenue for DPW New York. Increased marketing-attributed ticket revenue and qualified sponsorship pipeline. Improved acquisition efficiency, conversion rates and return on marketing investment. Scalable paid, outbound and lifecycle processes that reduce reliance on external agencies and manual intervention. A consistent experimentation process that generates actionable learnings and measurable performance improvements.

Core Responsibilities

Develop and execute growth strategies for the US and Canada, using paid acquisition, outbound campaigns, marketing automation, and experimentation to increase registrations, ticket revenue, and sponsorship pipeline. Own campaign measurement and optimization, build scalable GTM processes, and collaborate with Marketing, Sales, and Data to improve lead quality and commercial outcomes.

Requirements

Requires at least 3 years of experience in growth, demand generation, or performance marketing, with hands-on experience managing paid campaigns across platforms such as LinkedIn, Google, and Meta. Candidates should be familiar with outbound tools and workflows, HubSpot automation and reporting, and commercially focused growth measurement; no education requirement is stated.