Rituals (B Corp™) logo

Digital New Business & Growth Lead – CHO Herengracht Amsterdam | 32-40h

Rituals (B Corp™)

Amsterdam
Full-time
5-10 years experience
On-site

Key Skills

Digital Commerce
E-Commerce
Marketplace Strategy
Business Development
Commercial Strategy
P&L Management
Forecasting
Business Case Development
Growth Strategy
Market Analysis
Strategic Partnerships
AI and Agentic Commerce
Stakeholder Management
Cross-Functional Collaboration
Data-Driven Decision-Making
Commercial Performance Management

Job Description

Shape the future of e-commerce and digital marketing by joining our digital team! Bring your digital (marketing) expertise and entrepreneurial spirit to the table, and let's create exceptional omni-channel experiences together. Share your talents As Rituals continues to grow its digital business, New Digital Business is responsible for developing and scaling the next generation of digital growth channels and business models. The team manages and grows established marketplaces such as Amazon and Allegro, scales emerging channels such as TikTok Shop, works with Master Franchise partners across international markets, and explores new opportunities including AI and agentic commerce. We are now evolving from primarily running existing digital channels towards building a scalable, growth engine. This means identifying where we should play next, building the business cases to invest, strengthening the performance of our existing channels and turning emerging opportunities into scalable propositions. As our Digital New Business & Growth Lead, you will play a central role in this transformation. You work closely with the Head of New Digital Business as their commercial and strategic partner, focused on new growth opportunities, commercial development and the future of our digital business. You identify and develop new markets, channels and business models, and build the commercial case for investment. You read where consumer behaviour and technology are moving, from a new marketplace opening up, to an AI shopping agent changing how customers discover products, and translate those signals into clear recommendations and initiatives. Just as important: you make sure those ideas actually get built, not just proposed. This is a senior individual contributor role for someone who enjoys building something new, challenging the status quo and operating at the intersection of commercial strategy, digital commerce and innovation. In This Role, You Will Drive new business development by identifying new markets, platforms, channels and business models and turning opportunities into well-founded growth proposals. Support the shaping of the channel mix by developing a clear view of the role and potential of each channel, and feed clear recommendations on where to invest, scale, experiment or pull back. Drive the execution of agentic commerce and AI opportunities, translating the strategic vision into concrete use cases, roadmaps and initiatives that create measurable commercial value. Steer strategic marketplace and platform partnerships, including challenging partners on performance, ambition and commercial opportunities. Provide commercial challenge and governance to Master Franchise markets, ensuring partners operate against clear ambitions and identifying opportunities for further digital growth. Improve cross-functional ways of working with Product, Data, Tech, Supply Chain and other teams to remove friction and enable scalable growth. Bring market and competitive insights into the organisation, continuously challenging where we play, how we win and what capabilities we need next. What makes this role different? This is not a role focused on running day-to-day marketplace operations. Instead, you will focus on where the business should go next and how we turn that ambition into commercial results. You work closely with channel owners, who are responsible for day-to-day channel performance, while you connect the dots across the business: performance, market developments, new opportunities and future capabilities. You will have significant influence but no formal people management responsibility. Success depends on your ability to connect people, challenge stakeholders and turn ambiguity into clear direction and action. Bring all of you Bring all of you We are looking for a commercially strong and entrepreneurial professional who wants to help build the next phase of digital growth at Rituals. You naturally look beyond today's business and are curious about what could become the next growth engine. You combine commercial sharpness with strategic thinking and are comfortable moving between P&L discussions, market opportunities, partner conversations and innovation initiatives. You are able to connect data, consumer and market developments and stakeholder input into clear recommendations. You don't just identify opportunities, you build the case, bring people along and make things happen. You are comfortable influencing senior stakeholders without formal authority and thrive in an environment where not everything is defined yet. To Be Successful In This Role, You Bring 7+ years of experience in digital commerce, e-commerce, marketplaces, platforms, strategy or growth environments. Have proven commercial ownership, including P&L planning, forecasting, commercial performance management and business case development. Have experience identifying and developing new business opportunities, entering new markets or developing platform/channel strategies. Are comfortable operating across commercial, digital and technical teams and influencing senior stakeholders without formal authority. Have a strong analytical and strategic mindset and can translate market signals and data into clear commercial decisions. Have a strong interest in AI, agentic commerce, automation and emerging digital business models. Communicate clearly and confidently in English. Hold a relevant Bachelor's or Master's degree in Business, Commerce, Digital, Economics, Innovation or a related field. Success Looks Like Existing channels keep delivering strong performance while new growth opportunities are added alongside them. New markets, platforms and business models are systematically evaluated and converted into actionable growth plans. Agentic commerce and AI move from experimentation towards tangible commercial applications. Master Franchise digital business is governed against clear commercial ambitions. New Digital Business has a clear and influential voice in portfolio and investment decisions. The organisation becomes better equipped to scale digital growth beyond individual channels and individual expertise. Grow with us! The next steps are: Apply via our website (make sure you meet the requirements and tell us why you apply). Our recruiter Camilla Milson will contact you within 10 working days. A first interview follows in our Central Head Office in Amsterdam. You do an online assessment. You have the second interview. In the event of a positive outcome, you will receive a proposal with the terms of employment. Any questions? Our recruiter is happy to speak to you via [email protected]. Please note that applications via e-mail and LinkedIn are not taken into consideration. We kindly ask recruitment agencies to refrain from acquisition efforts. Benefits of working at Rituals Unique opportunities for personal and professional growth Staff discount on Rituals products Attractive bonus Flexible working hours tailored to your personal rhythm Company & team events

Core Responsibilities

Identify and develop new digital markets, channels, platforms, and business models, building investment cases and recommendations to guide growth and channel portfolio decisions. Advance AI and agentic commerce initiatives, steer strategic partnerships and Master Franchise digital growth, and align cross-functional teams to turn opportunities into measurable commercial results.

Requirements

Candidates should have 7+ years of experience in digital commerce, e-commerce, marketplaces, platforms, strategy, or growth, with proven commercial ownership including P&L planning, forecasting, performance management, and business case development. A relevant bachelor's or master's degree, strong analytical and strategic capabilities, experience influencing senior stakeholders, interest in AI and emerging digital models, and clear English communication are required.

Benefits

  • Personal and Professional Growth Opportunities
  • Staff Discount on Rituals Products
  • Bonus
  • Flexible Working Hours
  • Company and Team Events

About Rituals (B Corp™)

Industry: Personal Care Product Manufacturing

Company size: 10,001+ employees

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul. As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India. This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

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