Key Skills

Job Description

Title: European PR Manager Reports to: Head of Marketing, Europe Location: Amsterdam, The Netherlands / Koln, Germany Company Description: Segway-Ninebot is a global pioneer in high-tech electric mobility, dedicated to revolutionizing how people move. Our mission is to simplify the movement of people and goods, making life more convenient and captivating. Beyond leading innovation in micro-mobility, we are deeply engaged in service robotics and intelligent short-term transportation. With the headquarters stationed in Beijing, China, we focus on research, development, design, and distribution of cutting-edge short-distance transportation solutions. Segway-Ninebot Europe operates with branches in The Netherlands, Spain, France, and Germany. General Description: We are looking for an experienced Europe PR Manager to strengthen Segway’s PR capabilities across Europe, while taking direct ownership of PR for the German market. This role will act as a key bridge between Global HQ, Europe Region and local markets, translating global corporate and product narratives into a clear and relevant European PR strategy, while understanding local market needs and enabling strong country-level execution. At the same time, the role will serve as the PR lead for Germany, responsible for building Segway’s local media relationships, PR operations and communication impact in one of our most strategic European markets. The Europe PR Manager will work closely with HQ and country marketing teams to jointly develop the European PR strategy, communication roadmap, key narratives and press materials, while directly driving high-quality PR execution in Germany. Key Responsibilities: HQ – Region – Country Coordination Act as the PR interface between Global HQ and European markets: consolidate local needs and translate HQ strategies into local execution. Support country teams with planning and materials; facilitate cross-market sharing of insights and best practices. Germany PR Ownership Own PR strategy and execution for Germany; build strong relationships with key German media and stakeholders across corporate, national, tech, mobility and consumer media. Develop locally relevant stories and proactively drive media engagement around launches, events and brand moments. Manage and improve local PR agency performance; build Germany into a benchmark market for Europe. Corporate PR Develop Segway’s European corporate narrative (positioning, innovation, category leadership, mobility). Identify executive interview and thought-leadership opportunities; support announcements, milestones and reputation-building. Product PR Lead regional PR planning for key launches and GTM moments, translating product innovation into relevant media narratives. Develop press releases, press kits, FAQs and key messages with HQ and product teams; directly lead German product PR execution. Event PR Develop PR strategies for major European events, launches and trade shows, including media strategy, storytelling and interview opportunities. Coordinate HQ, regional and local teams around events; directly manage German media engagement. Influencer Marketing Develop and drive the European influencer marketing strategy, integrating creators and KOLs into PR campaigns, product launches and brand moments. Build and manage a curated network of European influencers, with direct ownership of key German creators across tech, mobility, lifestyle and automotive verticals. Coordinate with country teams and agencies to localize global influencer programs while ensuring consistent brand messaging and compliance. Define and track influencer KPIs — reach, engagement, content quality and sentiment — and continuously optimize campaign performance. Media & Agency Management Build a structured European media landscape and tiering; maintain strong relationships with key German and European media. Guide and coordinate PR agencies across markets; set clear PR KPIs and regularly evaluate coverage quality, share of voice and impact. Qualifications and Skills 7+ years of experience in PR, corporate communications or integrated communications, ideally in consumer technology, mobility, automotive or lifestyle industries. Strong hands-on PR experience in Germany is highly preferred. Proven relationships with German media and a strong understanding of the German media landscape. Native-level German is a must. Excellent written and spoken English. Strong experience in both corporate PR and product communications. Experience working across multiple European markets is highly preferred. Ability to translate business, technology and product information into compelling media stories. Strong stakeholder management and project management skills. Comfortable working in a matrix organization across HQ, Region and Country teams. Strategic thinker with a hands-on mindset and strong execution capability.

Core Responsibilities

Lead European PR strategy and coordinate communications between Global HQ, regional teams, and country markets, while owning PR strategy and execution in Germany. Develop corporate and product narratives, manage media and agency relationships, lead event and influencer PR, and measure campaign impact.

Requirements

Requires 7+ years of PR, corporate communications, or integrated communications experience, ideally in consumer technology, mobility, automotive, or lifestyle, with strong hands-on German PR experience and established German media relationships. Native-level German, excellent English, corporate and product communications expertise, and the ability to manage stakeholders and projects across European markets are required or strongly preferred.