Key Skills

Job Description

Senior Graphic & Product Designer | Founder Are you our next Ai-powered creative? Let’s talk! Location: ‘s-Hertogenbosch About the role We’re looking for a Senior Graphic & Product Designer (AI Innovation) to join our Entertainment team. You will strengthen our internal creative capability by combining graphic and product design with AI-enabled ways of working, increasing the speed, quality and commercial impact of our creative output. Working closely with our creatives, business developers, sourcing teams and licensing partners, you will turn retailer briefs, entertainment IP and product opportunities into strong concepts, sales materials and presentation-ready visuals. A major part of the role is building AI-enabled workflows across ideation, concept development and visualization, helping the team create at high volume without compromising quality, brand standards or commercial relevance. Key responsibilities Creative concepts & sales materials: Bring retailer briefs and early-stage ideas to life through key visuals, pitch decks, campaign concepts and high-quality sales materials that help business developers present compelling propositions to clients. Product & portfolio design: Develop graphic and physical product concepts across toys, collectibles, trading cards, publishing, homeware, stationery and promotional products, applying licensor style guides and available assets to products that can move into sourcing and development after sale. AI-enabled creative workflows: Build, test and improve AI-powered workflows for ideation, concept development, visualization and content generation. Evaluate emerging tools, establish repeatable ways of working and help colleagues use AI effectively within the creative process. Licensing & brand compliance: Translate entertainment IP and licensor guidelines into commercially strong creative work, supporting approval submissions and implementing feedback while maintaining brand and IP compliance. 2D & 3D visualization: Create polished 2D concepts and, where relevant, 3D visualizations that communicate product ideas clearly and convincingly before manufacture. Cross-functional collaboration: Partner with the Entertainment creatives, sales, sourcing, procurement and licensing colleagues to understand the brief, refine concepts for clients and ensure ideas are realistic enough to progress into product development. What you bring Required 8+ years of experience in graphic design, product design or consumer product development, ideally in a fast-paced or high-volume creative environment. We would love to see your portfolio showing both graphic design and physical product or consumer product concepts. Advanced Adobe Creative Suite skills, particularly Illustrator, InDesign and Photoshop. Demonstrable experience using generative AI tools in commercial creative workflows, with the curiosity to explore and assess new tools. Strong understanding of packaging, retail marketing, visual storytelling and presentation design. A hands-on, commercially minded approach and the ability to deliver quality creative work at pace across multiple briefs. Preferred Experience working with major entertainment, gaming or character licenses and applying licensor style guides to consumer products. Knowledge of 3D visualization tools. Understanding of manufacturing, sourcing and product-development considerations. What we offer A role in shaping the narrative of the market leader in tactical loyalty A dynamic, international and entrepreneurial environment where bold ideas are valued Career growth opportunities and a culture of collaboration, feedback, innovation and impact A beautiful office space in the heart of ‘s-Hertogenbosch Access to L’s state-of-the-art gym Flexible working-from-home arrangements A generous pension plan contribution About L - founders of loyalty L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years’ experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide. At the core of our approach is Total Store Impact – a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth. What it means to be a Founder What makes L unique is our ‘Founder’s Mindset’. This means that everyone thinks and acts like the company is their very own. As a Founder, you’re empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges – and you’ll have the freedom and responsibility to shape your own path. Sound like you? We’d love to hear your story. Apply now.

Core Responsibilities

Develop graphic and physical product concepts, sales materials, pitch decks, and polished 2D or 3D visuals for entertainment and retail campaigns. Build AI-enabled creative workflows and collaborate with sales, sourcing, procurement, and licensing teams to ensure concepts are commercially viable and comply with brand guidelines.

Requirements

Requires 8+ years of graphic design, product design, or consumer product development experience, advanced Adobe Creative Suite skills, and demonstrated use of generative AI in commercial creative workflows. Candidates should understand packaging, retail marketing, visual storytelling, and presentation design; experience with entertainment licenses, 3D tools, and product development is preferred.

Benefits

• Career Growth Opportunities
• Collaborative Work Environment
• Office Gym Access
• Flexible Work-From-Home Arrangements
• Pension Plan Contribution