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Regional Sales Manager-( France or Benelux)

BYD EUROPE

Hoofddorp
Full-time
5-10 years experience
On-site

Key Skills

Commercial Vehicle Sales
Truck Sales
Sales Strategy
Business Development
Dealer Management
Fleet Sales
Key Account Management
Contract Negotiation
Market Development
Market Intelligence
Competitive Analysis
Tender Management
Partner Network Development
Customer Relationship Management
Cross-Functional Collaboration
Electric Vehicles

Job Description

Location: France or Benelux About the role: Regional Sales Manager for the Truck Business is a strategic leadership role responsible for driving sales growth, market share, and customer satisfaction across France & Benelux markets. This individual, develop and execute sales strategies, and build strong relationships with key customers and partners. Reports to: The Regional Sales Manager is part of the sales department and reports to the head of Sales. Key responsibilities: 1、Sales & Business Development Lead BYD truck sales activities across the France & Benelux markets. Develop and execute a regional sales strategy aligned with BYD’s European commercial vehicle growth objectives. Identify and secure key business opportunities with major fleet operators, logistics companies, and public sector customers. 2、Dealer & Network Development Build, manage, and optimize the BYD dealer and service partner network in the region. Support dealers with sales planning, training, product positioning, and customer acquisition. Key Account Management Manage strategic customer relationships and negotiate high-value fleet contracts. Coordinate tender processes, framework agreements, and partnerships with large operators. Represent BYD Trucks in customer meetings, industry events, and stakeholder discussions 3、Market Entry & Brand Growth Drive BYD’s market entry and brand establishment in the France & Benelux region. Conduct competitive analysis and market intelligence to support pricing and product strategy. Work closely with marketing teams to develop regional campaigns and launch activities. Cross-Functional Collaboration 4、Collaborate with European HQ teams across product, service, finance, and operations. Ensure smooth project execution from order intake through delivery and customer onboarding. Provide feedback to product teams based on market requirements and customer needs. Requirements & competencies: l Minimum 5–8 years of experience in commercial vehicle sales, ideally in trucks. l Strong knowledge of the France & Benelux transport and logistics market. l Proven track record in dealer management, fleet sales, and market development. l Experience with electric vehicles, sustainability, or alternative drivetrains is a strong advantage. We offer: Performance and experience based competitive remuneration. Department & company wide teambuilding events. An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy. Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

Core Responsibilities

Lead truck sales and business development across France and Benelux, including regional strategy, fleet contracts, dealer network development, and market entry. Coordinate with European teams to support customer delivery and onboarding, and provide market feedback to inform product and marketing activities.

Requirements

Requires 5–8 years of commercial vehicle sales experience, ideally in trucks, and strong knowledge of the France and Benelux transport and logistics markets. Candidates should have a proven record in dealer management, fleet sales, and market development; experience with electric vehicles or alternative drivetrains is an advantage.

Benefits

  • Competitive Remuneration
  • Team-Building Events

About BYD EUROPE

Industry: Motor Vehicle Manufacturing

Company size: 201-500 employees

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Scorpius 112, 2132 LR Hoofddorp, the Netherlands, was founded in 1998. BYD Europe mainly focuses on New Energy products, including Electric Vehicles, especially passenger cars, buses, trucks and forklifts; Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit. Visit BYD Europe Auto brand new website: https://www.bydauto.eu/

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