Functional Analyst - CRM
Key Skills
Job Description
Do you have a passion for understanding customer needs and translating them into CRM solutions that deliver real business value? Does working in the head office of one of the most progressive Medical Device Manufacturers sound exciting? Applied Medical gives you the opportunity to contribute to our global mission of high standards of integrity and social responsibility. As our Functional Analyst – CRM, you will act as a strategic liaison between global business stakeholders and technical teams to enhance Applied Medical’s utilization of Microsoft Dynamics 365 Sales, Marketing, and Customer Service. You will assess global business needs and turn them into clear user requirements. You will configure Dynamics 365 platforms, improve CRM processes, and support solution delivery that drives measurable business outcomes. You will play a key role in promoting user adoption, managing enhancements, and ensuring the platform’s configuration continues to align with evolving business priorities. Key Responsibilities Partner with Sales, Marketing, and Customer Service to gather requirements and identify pain points Lead requirements workshops and map current/future-state CRM processes Convert business needs into functional specs, user stories, and acceptance criteria for Dynamics 365 Configure Dynamics 365 Sales, Marketing, and Customer Service (leads, opportunities, accounts, cases, journeys, campaigns, segmentation, scoring) using OOTB and Power Platform features Work with tech teams to integrate Dynamics 365 with SAP S/4HANA and other systems for seamless data flow Validate migrated data for accuracy and identify automation and analytics improvements (Power BI) Build and maintain dashboards/reports to surface key sales, marketing, and service metrics Lead User Acceptance Testing, troubleshoot functional issues, and ensure release quality Develop training materials, deliver training, provide post-launch support, and drive adoption Monitor system performance, optimize processes, and enforce CRM data governance and compliance What You Bring Bachelor's in Business/Information Systems/Computer Science or related (preferred) 3+ years as a Dynamics 365 Functional Consultant/Business Analyst with hands-on CRM configuration, requirements gathering, and UAT. Healthcare/medical device experience a plus Experience configuring Dynamics 365 Sales, Marketing, and Customer Service (leads, opportunities, accounts/contacts, cases, campaigns, journeys, segmentation, email, lead scoring) Strong skills with Dynamics 365 customization (forms/views, business process flows, workflows), Power Platform (Power Apps, Power Automate, Power BI), and building dashboards/reports CRM data modeling, migration, integration (e.g., SAP S/4HANA), and data quality/governance experience; familiar with integration tools (e.g., Azure Logic Apps). Proven troubleshooting, system optimization, and mobile experience delivery for Dynamics 365 Relevant certifications preferred (MB-210, MB-220, MB-230, Power Platform) and excellent English communication/stakeholder management What We Offer An international working environment, fueled by respect and a healthy work-life balance tailored to the business and team member’s needs 27 paid vacation days (based on fulltime contract) with option to purchase five additional days This is mainly an on-site role with hybrid options Commuting allowance of €0,25/km or full coverage of public transportation costs A wide variety of internal trainings and development possibilities and a tuition program for external trainings The opportunity to pro-actively work on your vitality and fitness State-of-the-art facilities, including green areas, in-house restaurant and gym Additional benefits, such as: Attractive pension scheme (your contribution at 4%, ours at 12%) €50 net monthly health insurance contribution Two (paid) days per year dedicated to volunteering activities Several fun company events and meaningful initiatives organized throughout the year At Applied Medical, we are committed to make a meaningful, positive difference, each and every day. Within our European headquarters in Amersfoort (NL), we develop, manufacture and support the implementation of our advanced medical devices across Europe and the MENA region. Applied’s team members enjoy working in an environmentally friendly and international environment, in which people of diverse backgrounds are valued, challenged, and acknowledged. We support our team members by giving them opportunities of ongoing learning and education, possibilities to take part in community volunteering activities and a variety of onsite exercise classes and health activities. If you are passionate about working in an organization that allows you to make decisions based upon what is right for the patient, customer, community and environment, Applied Medical is the place for you. Interested? Would you like to be part of our expanding team? If the answer is yes, we'd love to get to know you and look forward to hearing from you! For more information regarding our hiring process, click here. If you have any questions, feel free to contact us via [email protected] or +31 (0)33 7548713. Not the right job for you? Take a look at our other vacancies and follow us on LinkedIn.
Core Responsibilities
Partner with Sales, Marketing, and Customer Service stakeholders to gather requirements, map CRM processes, and configure Microsoft Dynamics 365 and Power Platform solutions. Lead integrations, data quality and governance, reporting, testing, training, user adoption, and ongoing system optimization.
Requirements
The role prefers a bachelor's degree in Business, Information Systems, Computer Science, or a related field, and requires at least three years of experience as a Dynamics 365 Functional Consultant or Business Analyst. Candidates should have hands-on Dynamics 365 configuration experience across Sales, Marketing, and Customer Service, along with Power Platform, integration, data management, UAT, troubleshooting, and stakeholder communication skills; relevant certifications and healthcare or medical device experience are advantageous.
Benefits
- Paid Vacation
- Additional Vacation Purchase Option
- Commuting Allowance
- Public Transportation Coverage
- Internal Training
- Tuition Assistance
- Fitness and Wellness Activities
- Pension Scheme
- Health Insurance Contribution
- Paid Volunteer Days
- Company Events
About Applied Medical
Industry: Medical Equipment Manufacturing
Company size: 5,001-10,000 employees
As a new generation medical device company, Applied Medical is focused on meeting three fundamental healthcare needs: enhanced clinical outcomes, cost containment and unrestricted choice. Our vertically integrated programs in design, development, manufacturing, and distribution enable us to consistently meet these objectives. As a vertically integrated company, we manufacture all of our products in-house at our corporate headquarters in Rancho Santa Margarita, California, and our European headquarters in Amersfoort, Netherlands with distribution centers around the world. Applied manufactures surgical devices for a wide range of medical specialties. Each year, Applied dedicates, on average, 20% of our revenue to product development and projects that increase the efficiency of our manufacturing operations. As such, we are able to fuel the continuous development of new surgical technologies. Applied is proud to have a significant and sustainable impact on healthcare. We address patient needs with advanced technologies that enhance surgical outcomes while also meeting our customers’ pressing economic needs. Applied team members are part of one of the fastest growing and most progressive organizations in the healthcare field. We are proud to have a culture strongly committed to ethical business practices, mutual respect, teamwork, and caring about our customers and our community. Applied's team members come from a wide range of experience, and their perspectives are crucial to the continued success of our organization. Applied respects each team member’s opinion and fosters a culture of open communication across all levels and departments. We are looking for exceptional people who share in our mission to deliver breakthrough technologies that enhance surgical and clinical care. We seek creative problem-solvers from a variety of career paths and backgrounds who are interested in making a meaningful, positive difference. https://appliedmedical.com/Legal/SocialMedia