Key Skills

Job Description

Social Brand Manager – CeraVe Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. A Day in the Life You lead the advocacy and influencer strategy for CeraVe across the Benelux market, reporting directly to the Advocacy & Influence Lead. Your day-to-day focus is balancing medical dermatological authority with creator-led social storytelling that builds long-term brand love. Own the end-to-end advocacy and influence calendar, orchestrating seeding, community activations, and events aligned with Marketing launches. Partner directly with both medical opinion leaders (dermatologists, skin experts) and digital creators to co-create credible, relatable content. Lead brand purpose initiatives via activations, events and seedings, that ground skin-barrier health into mainstream social conversation. Monitor and evaluate campaign analytics—including share of influence including awareness and engagement —to steer continuous tactical improvements. Collaborate cross-functionally with Product Brand Managers, digital specialists, and external agency partners to maintain seamless consumer journeys. We Are Looking For You bring creative social intuition, curiosity for medical skincare, and a structured, data-informed approach to creator partnerships. You bring: Influencer & PR Management: Established track record in influencer marketing and PR, backed by an active network across beauty and lifestyle creators. Social Media Expertise: In-depth understanding of the social media landscape, key creator profiles, viral mechanics, and fast-moving beauty trends. Scientific Storytelling: Eagerness to explore the medical science behind skincare, paired with commitment to L’Oréal for the Future sustainability commitments. Analytical Mindset: Data-driven approach to tracking advocacy metrics, extracting performance insights, and adapting quickly within the FMCG beauty pace. Language Proficiency: Professional working proficiency in English, alongside professional working proficiency in Dutch or French. Education & Experience: A Master’s degree and at least three years of experience in influencer marketing and/or PR are preferred. What's In It For You A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!) Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference Who We Are At L'Oréal Dermatological Beauty, our mission is to pioneer dermatological solutions that change lives, bringing health and beauty together through complementary brands like CeraVe, La Roche-Posay, and Vichy. We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.

Core Responsibilities

Lead CeraVe’s advocacy and influencer strategy across the Benelux, managing the campaign calendar, creator and medical expert partnerships, seeding, community activations, and events. Evaluate campaign performance and use analytics to improve tactics while collaborating with brand teams, digital specialists, and agencies.

Requirements

The role seeks a candidate with influencer marketing and public relations experience, a strong understanding of social media and beauty trends, and a data-informed approach to creator partnerships. Professional working proficiency in English and either Dutch or French is required; a master’s degree and at least three years of relevant experience are preferred.