Senior CRO Specialist – E-Commerce (Interim)

Are you an experienced CRO specialist who knows how to turn data into measurable conversion growth? A leading international company in consumer goods is looking for an Interim Senior CRO Specialist to develop and lead its conversion rate optimisation strategy across its Benelux e-commerce platform.

In this role, you will lay the foundation for a long-term CRO strategy, translate data into actionable insights and take the lead on CRO within a broader Performance Marketing team. Working closely with the Performance Marketing Lead and online marketing specialists, you will help drive measurable conversion improvements across multiple product categories.

What will you do?

As Senior CRO Specialist, you will take ownership of the CRO strategy and roadmap, identifying opportunities throughout the customer journey and turning insights into concrete optimisation initiatives.

Your key responsibilities include:

• Develop, own and lead the CRO strategy and roadmap across the Benelux e-commerce platform.
  

• Coach and guide online marketing specialists on CRO topics and best practices.
  

• Analyse the full user journey, both on-page and off-page, to identify friction points and optimisation opportunities.
  

• Run and prioritise A/B tests, from hypothesis development through to rollout.
  

• Translate data into clear insights, recommendations and concrete next steps.
  

• Report on CRO performance and impact to the team and senior stakeholders.
  

• Align CRO goals and reporting with the KPIs of the Performance Marketing team.
  

• Present and defend your strategy to multiple stakeholders and gain their buy-in.
  

• Integrate the CRO strategy with wider Performance Marketing objectives.
  

• Collaborate closely with online marketing specialists across different product categories.
  

What do you bring?

You are a senior CRO professional who combines strong analytical capabilities with strategic thinking and the ability to engage stakeholders. You know how to turn complex data into practical recommendations and inspire others to embrace conversion optimisation.

You bring:

• At least 5 years of proven experience in CRO, preferably within a large e-commerce or retail environment.
  

• Strong knowledge of analytics tools, such as Adobe Analytics.
  

• Experience with app traffic and performance analysis.
  

• A solid understanding of UX principles, user research and customer journey analysis.
  

• The ability to lead CRO discussions and coach a team of specialists.
  

• Excellent communication and stakeholder management skills.
  

• A structured, data-driven and pragmatic approach, focused on delivering results.
  

• Fluency in English; Dutch is a plus.
  

The opportunity

You will join a performance-driven marketing environment within a major international technology company with a strong presence in the Benelux consumer market.

This interim assignment offers the opportunity to shape the direction of CRO, establish a long-term optimisation strategy and contribute directly to measurable e-commerce performance improvements.

You will work closely with the Performance Marketing Lead, category-level online marketing specialists and other stakeholders to embed CRO within the wider performance marketing approach.

Interested in this opportunity? Please apply and we will be in touch with you shortly.