General Manager – Hagen Amsterdam

Location: Amsterdam, Netherlands
Salary: €38,000 per annum
Job Type: Full-time

About Hagen

Hagen is a premium speciality coffee brand, bringing exceptional coffee, quality and hospitality together. We believe great coffee should come with great service, and we're passionate about creating a welcoming environment for both our customers and our teams.

As we continue to grow, we're looking for an experienced and passionate General Manager to lead our Amsterdam team.

The Role

As General Manager, you'll take ownership of the day-to-day running of your coffee bar, ensuring everything runs smoothly while delivering the high standards HAGEN is known for.

You'll lead from the front, develop your team and create an environment where both customers and employees feel valued.

Key Responsibilities

• Oversee the daily operations of the coffee bar, ensuring consistently high standards.
• Lead, motivate and develop your team, creating a positive and supportive working environment.
• Deliver exceptional customer service and ensure every guest has a great Hagen experience.
• Manage staff scheduling, labour costs and overall operational efficiency.
• Drive sales performance and work towards achieving business targets.
• Take ownership of recruitment, onboarding and training for your team.
• Maintain excellent standards of coffee quality, presentation, cleanliness and food safety.
• Manage stock levels, ordering and minimise waste.
• Ensure company policies, procedures and brand standards are consistently followed.
• Work closely with the Operations team to identify opportunities for improvement and growth.

What We're Looking For

• Previous experience as a General Manager or Store Manager, ideally within speciality coffee, hospitality or premium retail.
• A genuine passion for speciality coffee and exceptional hospitality.
• Strong leadership skills with the ability to motivate and develop a team.
• Confidence managing daily operations, labour budgets and commercial performance.
• Excellent communication and organisational skills.
• A hands-on approach and willingness to support the team wherever needed.
• A proactive attitude, with the ability to solve problems and take ownership.
• Fluency in English; Dutch language skills are an advantage.

What We Offer

• €38,000 per annum.
• The opportunity to join a growing international speciality coffee brand.
• A supportive, passionate and ambitious team.
• Opportunities for career development and progression.
• A working environment where your ideas and contributions are valued.
• The chance to make a real impact on Hagen's continued growth in Amsterdam.

Join Hagen

If you're passionate about coffee, love leading people and enjoy creating exceptional customer experiences, we'd love to hear from you.

Apply today and become part of the Hagen team!