Demand Marketing Manager
Key Skills
Job Description
As a Demand Marketing Manager at Unmuted, you help ambitious B2B SaaS companies turn their growth goals into marketing campaigns that generate demand. You'll work across multiple clients, combining strategy, execution, and project management. From paid media and account-based marketing to content, websites, and events, you'll learn what really works in modern B2B marketing. This role is for someone who's already built a solid marketing foundation and wants to take their career to the next level. You'll get real ownership early on, with the freedom to make decisions and the support of experienced colleagues. It's a fast-paced environment with a steep learning curve, but also a lot of room to grow. What you'll work on Campaign development: turning client goals and positioning into concrete marketing plans, including messaging, channels, audiences, and timelines Paid media: setting up and optimizing campaigns on platforms like LinkedIn and Google, working alongside our Paid Media Manager on more complex accounts Account-based marketing: developing and running targeted campaigns for specific accounts, together with our clients' sales teams Project management: coordinating clients and internal specialists, keeping track of priorities, and making sure projects move forward Reporting & optimization: analyzing campaign results, identifying what's working, and turning insights into concrete improvements The work differs per client, so no month looks the same. One day you're planning a campaign with a SaaS founder, the next you're analyzing performance, briefing a designer, or figuring out why a project isn't moving forward. You'll need to switch contexts, prioritize, and make decisions without always having all the answers. About you You have around 2 to 4 years of marketing experience, ideally at a B2B SaaS or tech company, or an agency working with similar clients. You've worked on campaigns, understand the fundamentals of paid media and demand generation, and know how to turn ideas into action. You're a clear communicator, organized, and comfortable managing multiple projects and stakeholders. You think critically, ask good questions, and know when to take initiative or ask for help. You enjoy solving problems, can handle changing priorities, and stay calm when things get busy. You live in the Netherlands and speak fluent Dutch and good English. How we're organized You work in one of our multidisciplinary client teams, alongside specialists in content, product marketing, RevOps, video and design. Together you're responsible for the success of a portfolio of B2B SaaS companies. We're a team of 30 experienced marketers who take their work seriously, but don't take themselves too seriously. You'll find people who love discussing campaigns, challenging ideas, and helping each other improve. We also make time for Friday drinks, team activities, and enjoying the work along the way. The week starts with our Weekly All-Hands. After that, it's a mix of client check-ins, campaign planning, Slack conversations, and time to focus on your projects. Over the next few years, you'll gain exposure to more marketing challenges than most marketers encounter in a single in-house role. Our ambition is to help you become an exceptionally strong, well-rounded B2B demand generation marketer, with the skills and confidence to take on increasingly ambitious responsibilities at Unmuted. Apply Your first move could be the 'Easy Apply' button. If you're genuinely excited about this role, think about what else you could do to stand out. Reach out to Unmuted's founder, connect with a team member, or surprise us with your own approach.
Core Responsibilities
Develop and execute demand generation campaigns for B2B SaaS clients, including paid media, account-based marketing, campaign planning, and coordination with client sales teams and internal specialists. Analyze campaign performance, report insights, optimize results, and manage multiple client projects and priorities.
Requirements
The role requires around 2 to 4 years of marketing experience, ideally in B2B SaaS, technology, or an agency serving similar clients, along with campaign experience and an understanding of paid media and demand generation. Candidates should be organized, clear communicators who can manage multiple projects and stakeholders, adapt to changing priorities, and speak fluent Dutch and good English; they must live in the Netherlands.
About Unmuted | B2B SaaS Marketing
Industry: Marketing Services
Company size: 11-50 employees
The number 1 problem for AI era B2B SaaS marketers is two-fold: Developing software happens at the speed of sound. At the same time, it's easier to produce marketing assets than ever before. The result? More products. More marketing. More noise. B2B marketing's challenge for the next decade consists of several tasks: How do you make people actually care about your product? How do you avoid marketing drift. And how will you ensure your marketing resonates? The answer? Get help from Unmuted, the only marketing agency specialized in B2B SaaS that employs the full spectrum of disciplines and languages needed to generate demand for your product in Europe. Our service, The Growth Program, was designed specifically for international B2B SaaS companies with high ACV products, navigating long sales cycles. The Growth Program is supported by our proprietary GTM Resonance System: A system that helps you achieve a state where your positioning, messaging, campaigns, and sales narratives consistently reflect your product reality and market context. Here’s what some people just like you had to say about collaborating with Unmuted: "The Unmuted team has proven to be a silver bullet and marketing innovator. We had to step up, and we did. Together." - Tim Rutten, CMO @ Backbase "Really happy that we can measure the success of our GTM strategy in our new Hubspot dashboard." - Marja Silvertant, Founder @ Aiden "Working with Unmuted is refreshing. They always come up with new ideas, approaches and playbooks." - Huib Adriaans, VP Enterprise @ Sendcloud