Key Skills

Job Description

About LearnWise LearnWise AI is an AI-first scale-up building virtual assistants, instructor efficiency tools, and student engagement solutions for universities and colleges. We're a small team moving fast: the best idea wins no matter who says it, and every hire owns real scope from day one. About the role We’re looking for a Growth Marketing Manager to own top-of-funnel demand generation at LearnWise. It’s a dynamic role in a fastly evolving market at a hyper-growing scale-up. You’ll be responsible for getting the right higher education decision-makers to find us, engage with us, and convert into qualified pipeline. That means running paid acquisition, building our visibility in search and AI answer engines, growing our presence on third-party platforms, and running the experiments that turn website traffic into leads and booked meetings. Our primary market is the US, and we serve institutions globally. You’ll work hands-on in HubSpot, Webflow, PostHog, and our ad platforms, and you’ll partner closely with our CRO and sales leadership to ensure a seamless funnel. What you'll do Demand generation: paid, campaigns, and nurture (40%) Plan, launch, and optimize LinkedIn Ads, Google Ads, and ChatGPT Ads, owning budgets, targeting, and creative testing, and reporting on cost per lead, cost per meeting, and pipeline contribution. Plan and run multi-channel campaigns around our quarterly themes, launches, reports, and webinars, turning flagship content into lead magnets built on product messaging. Own lifecycle nurture and re-engagement programs in HubSpot that move leads from first touch to sales-ready. Website conversion, operations, and reporting (20%) Own website conversion in Webflow (landing pages, forms, demo flows) and run a structured experimentation program. Maintain and optimize our existing HubSpot workflows, lead scoring, and routing, using automation (e.g. n8n, Zapier) to scale campaigns and keep data clean. Own funnel and channel reporting across HubSpot, PostHog, GA4, and ad platforms, with clear recommendations for leadership. Organic visibility and third-party presence (20%) Own SEO and AI search visibility (GEO), from keyword strategy and technical SEO, and collaborate with Content Marketing to improve LearnWise's online presence. Grow our presence on LMS marketplaces, review sites, and higher ed directories, including review generation with Customer Success. Create co-marketing opportunities with LMS and technology partners, resellers, and associations. Sales outreach enablement (20%) Equip Sales with targeted account and contact lists built with Apollo, HubSpot, and intent signals, including lead generation support around events. Provide campaign assets and outreach best practices in collaboration, and review Sales sequences and templates. Analyze outreach results with Sales and turn findings into better targeting and recommendations. What you bring 3 to 6 years of experience in B2B growth marketing, demand generation, or performance marketing, ideally in SaaS. A proven track record of generating qualified pipeline and booked meetings from paid and organic channels. Hands-on experience running and optimizing LinkedIn Ads and Google Ads campaigns. Solid SEO/GEO knowledge and a working understanding of how AI answer engines surface and cite brands. Strong HubSpot skills (workflows, lead scoring, reporting); experience with Webflow and an analytics tool such as PostHog. An experiment-driven mindset: you form hypotheses, test quickly, and make decisions based on data. An AI-first way of working: you use AI and automation daily across research, content, analysis, and campaign execution, and you can show how they’ve made your work faster and better. Excellent written English and strong communication skills. Based in the Netherlands and able to work from our Amsterdam office minimum 1 day a week. Self-driven and comfortable with ownership: you build, launch, and iterate without waiting for permission. Nice to have Experience in edtech, ideally within the higher education sector. Experience managing marketplace listings or partner co-marketing programs.BDR management and sales outreach experience. Additional languages such as Dutch, German, or French.

Core Responsibilities

Own top-of-funnel demand generation through paid campaigns, multi-channel marketing, lifecycle nurture, website conversion experiments, and organic and AI-search visibility. Manage marketing operations and reporting, build third-party and partner presence, and enable Sales with targeted prospect lists, campaign assets, and outreach analysis.

Requirements

Requires 3–6 years of B2B growth, demand generation, or performance marketing experience, ideally in SaaS, with a track record of generating qualified pipeline and booked meetings. Candidates should have hands-on paid advertising, SEO/GEO, HubSpot, Webflow, and analytics experience, work effectively with AI and automation, communicate excellently in written English, and be based in the Netherlands with the ability to work from the Amsterdam office at least one day per week.