Marketing Operations Specialist (For independent contractors)
Key Skills
Job Description
The Marketing Operations Specialist – Messaging leads the design, execution, and optimization of global CRM campaigns across email, push notifications, and other direct messaging channels (e.g SMS, WhatsApp). This technical operations role focuses on driving customer engagement, retention, and conversion through advanced use of CRM platforms, segmentation, personalization, and lifecycle management. The ideal candidate pairs hands-on marketing automation expertise with a data-driven, customer-centric approach and excels at collaborating with cross-functional teams to deliver impactful customer experiences at scale. Key Responsibilities Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns. Ability to understand and write HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) for responsive and personalized content. Proficiency in writing and optimizing SQL queries for audience segmentation, data extraction, and reporting. Build and develop emails from scratch, ensuring high-quality, responsive design across devices and email clients. Create and manage email and push messaging campaigns, from content development and QA to set-up, deployment, and tracking. Perform QA checks on all aspects of campaigns (copy, links, rendering, tracking, and user experience) before launch. Execute A/B testing for subject lines, content, and segmentation strategies to optimize engagement. Implement advanced segmentation and conditional/dynamic content to deliver personalized customer experiences. Monitor key metrics (open rates, CTR, conversion, deliverability, engagement) to identify opportunities for optimization. Collaborate with cross-functional teams (Product, Tech, UX/Design, Data Science, Marketing) to design and build impactful campaigns. Troubleshoot technical issues related to deployment, rendering, and tracking. Stay up to date with digital marketing trends, tools, and technologies, including emerging MarTech and AI capabilities. Prepare and present campaign performance reports, summarizing successes, learnings, and opportunities. Analyze customer behavior and engagement data to identify lifecycle opportunities and drive retention. Requirements Of Special Knowledge/skills Strong hands-on experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot). Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus. Proficiency in HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) to build responsive and dynamic campaigns. Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting. Experience in tracking and analyzing campaign performance across email, push notifications. Knowledge of A/B testing methodologies, proposing and testing own hypotheses and a test-and-learn mindset for campaign optimization. Experience developing and deploying emails from scratch, ensuring QA across devices and clients using Litmus. Strong understanding of segmentation, personalization, and lifecycle marketing strategies to drive customer engagement and retention. Experience troubleshooting technical issues related to email rendering, deliverability, and tracking. Excellent project management skills, with the ability to manage multiple campaigns simultaneously. Strong communication and collaboration skills to work effectively with cross-functional teams. Awareness of emerging marketing technologies, including AI-powered tools, to enhance campaign performance and efficiency.
Core Responsibilities
Design, build, deploy, and optimize global email, push, and other direct messaging campaigns using CRM platforms, segmentation, personalization, and lifecycle marketing. Perform campaign QA and testing, troubleshoot technical issues, analyze performance and customer behavior, and collaborate with cross-functional teams to improve engagement, retention, and conversion.
Requirements
Requires hands-on experience with marketing automation and CRM platforms, plus proficiency in HTML, CSS, scripting, and SQL for responsive campaigns, segmentation, and reporting. Candidates should have experience with campaign analytics, A/B testing, email QA and troubleshooting, lifecycle marketing, project management, and cross-functional collaboration; relevant platform certifications are a strong plus.
About Booking.com
Industry: Software Development
Company size: 10,001+ employees
A career at Booking.com is all about the journey, helping you explore new challenges in a place where you can be your best self. With plenty of exciting twists, turns and opportunities along the way. We’ve always been pioneers, on a mission to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella. When you join us, you’ll be part of a community where taking a different path and trying something new is celebrated and supported. And where making a difference counts. We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale. That’s why we’re always looking for people who search for better solutions, the ones eager to stray off the beaten path to find new ways of doing things. Because at Booking.com it’s more than a job, it’s a journey we’re on together.