
Senior Sales Manager M/F
Key Skills
Job Description
At the heart of a Group where every job has meaning, we are looking for a Senior Sales Manager – Containers to join Petit Forestier Container in Heinenoord, Netherlands.
At Petit Forestier Group, every employee is a talent. Through your expertise and skills, you will help us improve quality of life by mastering the cold chain.
Why join us?
- Be part of an international Group with the ambition to become the world leader in sustainable refrigerated rental.
- Join a committed, collaborative team where initiative, customer service and results matter.
- Grow through professional development, continuous learning and internal career opportunities.
What will your role be?
As Senior Sales Manager within Petit Forestier Group’s Static Cold Business Line, you will drive the commercial growth of our container rental business in the Netherlands, with a strong focus on new customer acquisition, profitable sales and long-term customer partnerships.
In this senior, hands-on hunter role, you will develop the market, manage a qualified pipeline and convert opportunities into short, medium and long-term rental contracts.
Working closely with our technical and operational teams, you will develop tailored cold-chain solutions and ensure a high standard of customer service. You will also manage and coach one Account Manager, combining individual sales ownership with team development.
Key Responsibilities
- New Business Development : Proactively identify, approach and win new customers in priority sectors, including food processing, logistics, horticulture, pharmaceuticals, events and ports.
- Sales Pipeline & Growth : Build and manage a qualified pipeline and structured territory and account plans, prioritising sustainable revenue and margin opportunities.
- Consultative Selling & Negotiation : Understand customer requirements, design tailored rental solutions, prepare quotations and tenders, and negotiate profitable contracts within pricing and approval policies.
- Customer Relationships : Develop lasting relationships with decision-makers, grow existing accounts and uphold high standards of customer satisfaction.
- Operational Collaboration : Partner with depot, technical and operational teams to validate feasibility, coordinate contract handovers and support reliable service delivery.
- People Management : Provide guidance, set clear objectives and support the development and performance of one Account Manager, while maintaining a strong personal focus on business development.
- CRM & Sales Performance : Maintain accurate Salesforce data, manage pipeline and forecasts, and deliver against agreed commercial targets, including new customer acquisition, signed rental contracts, revenue growth and profitability. Provide regular performance updates to management.
- Market Intelligence & Cross-selling : Monitor market and competitor trends and collaborate across Petit Forestier business units to identify additional customer opportunities.
Who are we looking for?
- HBO-level qualification or equivalent, preferably in business, sales or a technical discipline.
- At least 5 years of successful B2B sales experience, with a proven hunter track record in new customer acquisition and profitable growth, ideally in equipment rental, industrial services or technical solutions.
- Strong commercial acumen, consultative selling and negotiation skills; confidence engaging decisionmakers and closing complex B2B opportunities.
- Experience selling service or rental solutions across short, medium and long-term contract cycles is an advantage.
- Hands-on, autonomous and results-driven, with excellent organisation, customer focus, collaborative skills and the ability to coach a colleague.
- Excellent command of Dutch and English for professional communication and negotiation; French is an advantage.
- Proficiency in Microsoft 365 and CRM tools; Salesforce experience is an advantage.
- Valid category B driving licence.
What do we offer?
- A senior, hands-on sales role with autonomy and direct impact on business growth.
- Competitive remuneration with a performance-related bonus.
- A company car, laptop and mobile phone.
- Professional development, continuous learning and opportunities for internal mobility within an international Group.
- A collaborative working environment with short decision-making lines and strong operational proximity.
- A position based in Heinenoord, Netherlands.
Ready to turn new business opportunities into lasting customer partnerships? We look forward to receiving your application.
You will join a team guided by the Group’s five values: Passion, Service, Team, Respect and Engagement.
Petit Forestier Group is committed to diversity, equity and inclusion. We welcome applications from candidates with different backgrounds and experiences.
Petit Forestier Group, a job that makes sense.
Core Responsibilities
The Senior Sales Manager will drive commercial growth for container rentals in the Netherlands by acquiring new customers and managing a qualified sales pipeline. They will also lead and coach an Account Manager while collaborating with operational teams to deliver tailored cold-chain solutions.
Requirements
Candidates must have at least 5 years of successful B2B sales experience, preferably in equipment rental or industrial services. An HBO-level qualification and proficiency in both Dutch and English are required for this role.
Benefits
- Company car
- Laptop
- Mobile phone
- Performance-related bonus
- Professional development
- Continuous learning
- Internal career opportunities
About Petit Forestier Group
Industry: Equipment Rental Services
Company size: 5,001-10,000 employees
Because professionals need to conduct their business with complete peace of mind, our mission at Petit Forestier Group is to guarantee operational continuity and simplify the cold chain for our customers. We are leaders in refrigerated rental and offer a wide range of vehicles, containers and refrigerated units. Our commitment is to deliver a high-quality, personalised full service and to provide our customers with access to the latest innovations and regulations. It enables all those who place their trust in us to guarantee their cold chain 7/7, 24/24. Together with our integrated industrial bodybuilder partners, we design tried and tested temperature-controlled solutions to transport and store cold more sustainably. Present in 24 countries (Europe, Africa, the Middle East, the United States and Australia), we have a network of 350 local branches. Petit Forestier Group is a family business founded in 1907. We benefit from the expertise and innovation of a Group dedicated to mastering the sustainable cold chain in all its components, from industrial manufacturing to the reconditioning of refrigerated assets for a more sustainable economy.