Senior Product Manager, Ad Formats
CAD 165,000 - CAD 174,000 per year
Key Skills
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.
You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners. If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.
About the Job
- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
About You
Minimum Qualifications
- Experience in product management for ad formats, with a strong understanding of user-facing ad experiences. [TBD — finalize years of experience with recruiter]
- Track record of launching user-facing products and managing trade-offs between users and advertisers
- Experience managing partners and vendors, including external technology providers.
- Strong stakeholder management skills across sales, engineering, and cross-functional teams.
Preferred Qualifications
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
Core Responsibilities
You will own the ad formats domain, defining and executing 0-1 strategies to drive growth for the Instacart Ads ecosystem. You will partner with sales and cross-functional teams to scale new advertiser types and manage complex product trade-offs.
Requirements
The role requires significant experience in product management for ad formats and a proven track record of launching user-facing products. Strong stakeholder management skills and experience working with external technology partners are essential.
Benefits
- Equity grant
- Annual refresh grants
- Flexible work policy
About Instacart
Industry: Software Development
Company size: 1,001-5,000 employees
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners – representing nearly 100,000 stores – to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.