Key Skills

Job Description

Are you an experienced B2B marketing professional who knows how to turn an installed customer base into new commercial opportunities? And do you enjoy building something new, bringing structure to complex environments and translating strategy into measurable business impact? Within GEA’s Pharma and Food Applications Division, growing Service Sales is a strategic priority. Our equipment and production solutions have long operational lifecycles, creating significant opportunities to increase customer value, strengthen retention and accelerate Service growth. In Bakel we are looking for a Senior Service Marketing & Growth Manager. Responsibilities / Tasks This is not a traditional marketing communications role. You will work at the intersection of Marketing, Service, Sales, Product Management and Digital Marketing, combining strategic thinking with hands-on execution. Your focus is clear: turning customer and market insights into qualified Service opportunities, pipeline and business growth. You Will Develop and execute the Service Marketing & Growth Strategy across four business units and establish the processes and ways of working to make it scalable. Analyze and segment the installed base to identify opportunities around service contracts, spare parts, upgrades, retrofits and digital services. Develop strong value propositions, lifecycle programs, customer journeys and campaigns that activate, retain and re-engage customers. Work closely with Service Sales, Business Unit Marketing and Digital Marketing to turn commercial opportunities into effective campaigns and ensure leads and opportunities are nurtured and followed up. Launch and optimize pilots and use customer insights and results in creating repeatable approaches that can be scaled across the division. Define Service Marketing KPIs and connect marketing activities to qualified opportunities, pipeline creation and measurable commercial impact. Your Profile / Qualifications We are looking for a commercially minded marketing professional who enjoys creating something from the ground up and is equally comfortable discussing strategy with senior stakeholders and getting involved in execution. A Bachelor’s or Master’s degree in Marketing, Business or a related field. Around 8+ years of relevant experience in B2B marketing, commercial growth or go-to-market roles. Experience within an international industrial, capital-equipment, technology or similarly complex B2B environment. Strong understanding of Service, aftermarket, installed-base, customer lifecycle or portfolio marketing. Experience with CRM, customer segmentation, marketing automation, lifecycle management and pipeline measurement. Strong commercial and stakeholder-management skills, combined with an entrepreneurial mindset and fluency in English Fluent in English (Dutch or German is an advantage). Our offer This is a unique opportunity to build a strategically important capability from the ground up. You will have significant visibility across the division and the opportunity to directly influence Service growth, recurring revenue, customer value and commercial performance. The position starts as an individual contributor role, giving you the opportunity to shape the Service Marketing capability and help determine how it develops as its business impact grows. You will work internationally across four business units within a dynamic global technology organization. Did we spark your interest? Then please click apply above to access our guided application process.

Core Responsibilities

Develop and scale the Service Marketing and Growth strategy across four business units, using installed-base analysis, customer insights, lifecycle programs, and campaigns to generate qualified opportunities. Partner with Service Sales, Marketing, and Digital teams to run and scale pilots, nurture leads, and measure marketing’s impact on pipeline and commercial growth.

Requirements

Requires a bachelor’s or master’s degree in Marketing, Business, or a related field, plus around eight or more years of relevant B2B marketing, commercial growth, or go-to-market experience. Candidates should have experience in a complex international B2B environment and knowledge of service or aftermarket marketing, CRM, segmentation, marketing automation, lifecycle management, and pipeline measurement; fluent English is required, while Dutch or German is an advantage.