Key Skills

Job Description

Marketing Technology Specialist About TPA Global TPA Global is an independent professional service and solutions partner that serves its clients globally through a network of Members and Alliance Partners in over 60 countries. We deliver scalable services and solutions in the areas of: International Tax, Transfer Pricing and Valuation; Tax Technology; and Tax Litigation and Mediation. With a diverse global network of over 5,000 professionals, TPA Global deals with global and complex challenges corporates face at the crossroads between Finance, Tax, and IT. About the role We are looking for a Marketing Technology Specialist to support TPA Global’s B2B marketing across content, campaigns, CRM and automation. You will help generate and nurture leads by turning technical expertise into clear content, coordinating email campaigns, webinars and events, managing contact data and automated communications, and improving campaign performance using engagement data. Your Responsibilities Maintain a marketing calendar and create content aligned with business priorities and the B2B buyer journey; Manage email campaigns, segments and automation; maintain campaign source and engagement context in Pipedrive or similar CRM platform; Plan and deliver B2B campaigns, including webinar promotion and follow-up, and prepare outreach material; Support contact enrichment and segmentation of customers and targets using existing processes and tools; Update website content and support SEO, content organisation and discoverability; Use and drive AI and automation tools to support research and content workflows, checking technical information with reliable sources and experts; Track, analyse, and report on marketing KPIs, i.e., GA4 experience; Conduct research on industry trends, i.e., digital transformation on tax workflows is a current trend; Run weekly meetings with CEO; Assist management with ad-hoc projects, i.e., roundtables and Zoom webinars. Who You Are We anticipate that candidates have the following personal qualities and professional qualifications: A university degree in Marketing, Business Administration, Data Analytics or related fields; You have at least 2 years’ experience in B2B marketing, demand generation, content marketing or marketing operations. Professional services, consulting, tax, finance or B2B technology experience is an advantage; You understand the B2B buyer journey and can connect campaigns, content, engagement data and BD follow-up; Proficiency with marketing automation and CRM technologies, experience with Pipedrive is a plus; Hands-on experience building and managing email campaigns at a global scale, experience with ActiveCampaign is a plus; Experienced using a variety of analytics tools/platforms and the ability to extract actionable insights from data; Fluency in English is essential; Strong analytical skills and a data-driven decision-making mindset. What We Offer Join an international environment, with colleagues from all over the world; Office located in Amsterdam, in Diemen; Ability to work from home 2 days a week; 25 paid holidays per year. How to Apply Apply through the TPA Global website. For any questions, email Yvonne Chin at [email protected] Note: Applications without a cover letter will not be reviewed.

Core Responsibilities

Plan and deliver B2B marketing content and campaigns, including email automation, webinars, events, website updates, and contact segmentation, while maintaining campaign data in a CRM. Analyze engagement and marketing KPIs, research industry trends, use AI and automation tools in content workflows, and support management projects.

Requirements

Candidates should have a university degree in marketing, business administration, data analytics, or a related field, and at least two years of relevant B2B marketing experience. They should understand the B2B buyer journey, be proficient with CRM and marketing automation tools, have experience with email campaigns and analytics, communicate fluently in English, and demonstrate strong analytical skills.

Benefits

• International Work Environment
• Work From Home Two Days Per Week
• 25 Paid Holidays Per Year